Squarespace is looking for a SEO Manager to join our team. We are looking for a candidate who is excited to drive organic in-audience landing growth and grow Squarespace's share of search volume. You have experience with technical SEO, multi-language SEO, content marketing planning, metadata, content gap analysis, performance reporting, and intimate knowledge of search algorithms. Experience with SaaS and website, scheduling, or domains products is a bonus.
The SEO Manager will be a part of the product marketing organization, which values driving growth of the Squarespace platform by capitalizing on key search terms while building new keyword entry points to diversify audiences. You are passionate about the balance of driving search volume and conversion, and recognize the important role UX plays in building a successful SEO program.
This role is based in our headquarters in New York, and reports to the Associate Director of Product Marketing
You'll Get To...
- Partner with marketing stakeholders, analytics, content, agency partners, product, and leadership to develop global SEO strategies through data-driven planning, opportunity assessment, and reporting to identify critical KPIs, set goals, and forecast performance for ongoing optimization
- Manage an extended team of external agency and vendor partners to systematize processes and increase organic channel efficiency across the marketing funnel
- Develop short-term and long-term SEO strategies, including keyword list management, site architecture, and content optimization recommendations
- Plan or SGE and how traffic results will shift as a result of the evolution of AI search
- Partner with the marketing, content, analytics, and product teams to evolve how we integrate SEO recommendations into marketing project planning - from discovery and research through activation and reporting
- Keep up-to-date on the latest key industry trends and algorithm changes, and SEO best practices, strategies and technologies
- Report on plan results, insights, and recommendations weekly, monthly, and quarterly
- Fluency striking a balance for well curated content and intentional SEO practices
- Be a part of a team to plan and develop creative ideas to support our customers understanding of the importance of website design
Who We're Looking For...
- 7-10+ years of experience in SEO, content strategy required, SEM experience
- 4 years of experience defining marketing processes in multi-disciplinary environments
- Knowledge of channel marketing strategies and processes to help us fortify the foundation for SEO programs
- Up to date on the latest trends in SEO best practices, Google quality guidelines, and ranking factors
- Expert with tools like Looker, Amplitude, Google Search Console, Ahrefs, Screaming Frog, Framer, etc.
- Deep understanding of marketing data management to support SEO channel reporting
- Experience with both self-service B2C and B2B motions
- Experience presenting to executive audiences
- Ability to partner and gain support from content, engineering, design, product, and marketing teams
Benefits & Perks
- A choice between medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Retirement benefits with employer match
- Flexible paid time off
- 12 to 20 weeks of paid family leave
- Equity plan for all employees
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 6 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
Cash Compensation Range: $135,000 - $170,000 USD
The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.
In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Squarespace employees are eligible to receive equity in the company as part of their total compensation.
About Squarespace
Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.
Our Commitment
Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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