Job Description: Marketing and Social Media Manager
Location: New York, NY (On-site)
Company: Onia
Onia, a luxury resortwear brand inspired by refined design and exceptional craftsmanship, is looking for a Marketing and Social Media Manager to join our team in NYC. This role is perfect for someone passionate about fashion and lifestyle brands, with a strong creative vision, strategic mindset, and deep industry connections.
Key Responsibilities:
• Marketing Strategy & Execution:
• Develop and implement multi-channel marketing strategies aligned with brand objectives.
• Lead campaigns focused on product launches, seasonal promotions, and collaborations with high-end partners.
• Monitor market trends and competitors to position Onia as an industry leader.
• Social Media Management:
• Create, curate, and manage content for all social media channels (Instagram, TikTok, Facebook, etc.).
• Develop and maintain a content calendar that aligns with marketing campaigns and product launches.
• Engage with Onia’s community through comments, DMs, and collaborations, building brand loyalty.
• Identify and leverage emerging social media trends to elevate brand visibility.
• Influencer & Partnership Relations:
• Cultivate and maintain relationships with key influencers, editors, stylists, and brand ambassadors.
• Collaborate on partnerships and co-branded campaigns with luxury lifestyle brands.
• Track and measure the impact of influencer collaborations.
• PR and Media Outreach:
• Build relationships with industry publications and media outlets to secure editorial coverage.
• Develop press kits, brand stories, and media pitches that reflect Onia’s brand identity.
• Manage PR events, pop-ups, and brand activations.
• Analytics & Reporting:
• Track KPIs across all channels to optimize strategies and improve performance.
• Provide monthly reports on campaign performance, engagement, and growth.
• Utilize insights to adapt campaigns and strategies dynamically.
Qualifications & Experience:
• 5+ years of experience in marketing, social media, or public relations, preferably within the fashion or luxury space.
• Strong network and connections within the fashion, media, and influencer industries.
• Demonstrated success in building and executing social media strategies that drive brand growth.
• Exceptional communication, writing, and storytelling skills.
• Proficiency in social media tools, content creation platforms, and analytics tools.
• Highly organized with strong project management skills and attention to detail.
• Ability to thrive in a fast-paced, collaborative environment and adapt to shifting priorities.
Why Join Onia?
At Onia, we believe in the power of simplicity, elegance, and thoughtful design. As part of our team, you’ll have the opportunity to shape the future of a luxury brand at the forefront of resortwear. We offer a dynamic work environment, the chance to collaborate with industry leaders, and the opportunity to see your ideas come to life.
To Apply:
Please submit your resume, cover letter, and portfolio (if applicable) to [Insert Application Link/Email]. We look forward to learning more about you!
Join us in inspiring a lifestyle of effortless elegance with Onia.
