About the Role:
We are seeking a talented Creative Strategist to lead the planning and strategy for our organic and paid campaigns across channels. This role involves collaborating with teams cross-functionally, identifying actionable insights from cost and data analysis, and ensuring effective communication between business leaders. The ideal candidate will feel comfortable overseeing multiple projects with competing deadlines across copy-writing, ideation, and strategy for email marketing, paid advertisements, and organic social media initiatives.
Key Responsibilities:
- Strategy & Ideation : Develop and implement innovative marketing strategies that align with brand objectives and resonate with target audiences
- Team Collaboration: Facilitate briefings between creative, digital, and product teams to ensure alignment and cohesion in campaign execution
- Ad Creative Briefing & Analysis: Use data to generate more winnings ads that scale ad spend—and drive revenue
- Strategic Reporting: Prepare and present reports on campaign performance and strategic recommendations to business leaders, highlighting insights and areas for improvement
- Copy-writing Oversight: Manage and guide copy-writing efforts to ensure an authentic and consistent brand tone of voice across all channels, including email, paid ads, and organic social media
- Ideation and Strategy: Brainstorm to generate fresh ideas and strategies for marketing campaigns, focusing on engaging content and effective messaging
- Organizational : Oversee the execution of marketing campaigns from conception to launch, ensuring timelines and objectives are met
- Market Research: Stay informed on industry trends, competitor strategies, and consumer behavior to inform marketing strategies and decisions
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3-5 years of experience in marketing, with a focus on marketing analytics, campaign strategy and execution
- Passion for Sundae School's brand and products
- Deep understanding of digital marketing channels, including email, PPC, and social media platforms (Instagram, TikTok, Twitter, etc.) and their algorithms
- Familiar in using collaboration tools (e.g. Google Drive, Airtable, Slack, Frame.io)
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams
- Strong communication, writing, and editing skills with a keen understanding of social media voice and tone
- Proficiency in analytics tools and reporting software to assess campaign performance
- Creative thinker with a keen eye for detail and a passion for storytelling
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Able to interpret data and derive actionable insights
Bonus Points:
- Proficiency in briefs and deck creation
- Comfortable being on camera
- Proactive with asking questions
- Experience with graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut)
- Knowledge of SEO and social media advertising
- Familiarity with influencer marketing strategies
Compensation:
Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.
Range: $65-75k annualized, Monthly Retainer
Position Type:
Contract to Hire
Time Type:
Full-Time, Hybrid
Pay Type:
Monthly Retainer
