About the Company
LG H&H Americas is a division of LG H&H, the #1 company in beauty and personal care in Korea. Since creating Korea’s first ever cosmetic products over 75 years ago, LG H&H has become an industry leader in Asia, before expanding our business by merging with The Avon Company to introduce and grow our robust brand portfolio in the US and Canada.
About the Role
The Trade Marketing Manager for REACH is responsible for the development and implementation of business planning to drive sales across all channels. This role is responsible for developing and executing promotional strategies, a deep understanding of the retail/ oral care operations, and the ability to identify growth opportunities for the brand. This role works closely with the Sales function to align on financial performance and demand.
We’re looking for someone who’s obsessed with growing awareness of brands through experimenting with new tactics and strategies, grounded in data, and creative in approach to grow a fan base for our brands. Come and be part of a new team who will drive significant growth of LG H&H brands in beauty and personal care!
- Responsibilities: Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the brand budget
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
- Leading and implementing channel-specific marketing strategies and plans for assigned retailers
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
- Leading activation programs with partners to improve brand visibility
- Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
- Analysis and preparation of data for Reach, Physiogel, and Dr. Groot to present to leadership within US and HQ.
Qualification
- Degree in Marketing, Business Administration, or a related field
- 3-5 years of experience in Brand Management, Trade Marketing, Marketing, Sales Management
- Strong analytical skills and comfortable dealing with numerical data
- Excellent Excel skills
- You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
- Bilingual Korean/English strongly preferred
Our Benefits
- Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
- You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
- Company sponsored Life insurance, AD&D and Disability benefits
- Wellness incentive programs
