Chubb’s Digital Marketing team is an inspiring digital first team dedicated to driving digital channel strategy, executing, and optimizing campaigns. The focus is to partner with marketing and communication team members to fuel revenue growth through the use of marketing technology, data, and analytics.
As head of the North American Digital Marketing Channels, this VP will create a high performing team that creates best in class user centric digital channels. They will be responsible for ensuring Chubb’s digital channels are easy to use, friction free, scalable, seamless creating an elevated design experience. They will lead a team of internal and external resources to create channel strategy and campaign execution across website, social, email, search, client platforms and paid media.
This role requires a passionate digital marketing leader who has a track record of producing great measured business results through cutting edge marketing programs across the entire user journey leveraging digital channels, offline and online data. This leader will create business impact by connecting channel activity to business outcomes. They should be able to manage and own the channel portfolio strategy, and performance of multiple campaigns across a variety of goals for B2B, B2C and B2B2C. They will be able to work well with multiple stakeholders and can deliver quality work in a fast-paced and always evolving environment.
Be an inspiration to the team and the larger marketing/communication organization to drive innovation and the art of the possible. Have a great thirst for data, analysis and constant curiosity of customer, client, and partner’s journeys.
Primary Responsibilities
- Own and drive the strategy all the way to the execution of best-in-class digital marketing channel and data driven capabilities.
- Build a world class digital marketing team with clearly defined objectives, tactics and OKRs.
- Be able to work in a multi-matrix organization and influence data, IT, engineering, and business partners.
- Create scalable processes and playbooks to maximize effectiveness and efficiencies of the team.
- Able to manage multiple projects, stakeholders, IT, budgets, and 3rd party consultants.
- Manage monthly, quarterly, yearly, and ad hoc reporting and analysis needs.
Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally.
At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment.
