Site Name: USA - Pennsylvania - Philadelphia
Posted Date: Nov 18 2024
We need fresh thinking to get ahead of disease as our patients deserve bold, ambitious ideas.
The US Vaccines team is seeking a VP, US Marketing, Vaccines Adult Portfolio. The successful candidate will have a proven record of US marketing strategy development and execution, people leadership and commercial goal attainment. This is a highly visible and strategically important role for GSK. We are looking for an inspiring commercial leader and highly experienced marketer who can lead the way!
The VP, US Marketing, Vaccines Adult Portfolio will lead the US marketing strategy and execution for GSK’s Adult Portfolio vaccines, focusing on driving growth for the immunization rates for Shingles, RSV, Flu, and other adult vaccines. This role is strategic and highly visible, with significant responsibility for the US market valued over $4B.
Key Skills/Capabilities:
Accountable for the entire adult vaccine’s portfolio strategy and outcomes.
Data-driven marketing organization to achieve performance ambition.
Building leader and team capabilities: Customer Centricity, Strategy Creation, Exceptional Customer Experience, and Performance Driving.
Inclusive leadership to inspire and enhance performance.
Continuous improvement mindset.
Key Responsibilities:
This role will provide YOU with the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:
Collaborate across a matrix team, including global commercial partners.
Oversee creation and implementation of strategic and operating plans.
Ensure strategic alignment across functional stakeholder groups.
Provide clarity on specific accountabilities to team members.
Lead external partners, including the agency of record.
Manage product lifecycles and achieve short- and long-range forecasts.
P&L ownership for the adult portfolio.
Ensure reliable supply.
Define metrics and assess brand performance.
Lead and develop a high-performing team of marketing directors, managers, and associates.
Maintain a detailed understanding of disease and competitive marketplace.
Define customer insights, journeys, segmentation, product positioning, creative strategy, core messaging, and content plans.
Foster an environment of innovation, inclusion, challenge, trust, and development.
Basic Qualifications:
Bachelor’s degree.
8+ years of commercial experience, including marketing, sales, and/or market access, with a minimum of 4 years in marketing.
Experience in US healthcare brand marketing.
Direct people management experience.
Preferred Qualifications:
6+ years of marketing experience.
Experience in brand lifecycle management, senior leader engagement, matrix team leadership, category/disease and product strategy development, customer insight, messaging, campaign, creative development, agency management, and budget management (P&L ownership).
Direct market access experience, specifically contract strategies across trade channels.
Vaccines experience strongly preferred.
Understanding of channels, pricing, and market access strategies.
Ability to analyze market and brand opportunities and develop actionable insights.
Recognizes trade-offs and prioritizes short/long-term needs.
Demonstrates a sense of ownership for the shared success of the team and asset.
Thrives in a fast-paced, dynamic, competitive environment and drives a culture of trust, respect, transparency, and accountability.
Competitive mindset with a passion for creating an impact on public health.
Closing date: Sunday 24th November
to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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