ANALYST, PERFORMANCE MARKETING
WINGSTOP RESTAURANTS, INC.
Role Profile Description
WHO WE ARE
We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.
What We’ll Need
This role is responsible for delivering strategic insights and recommendations to support customer acquisition goals, customer retention, and internal Growth team initiatives.
Responsibilities
- Own end-to-end measurement of digital personalization programs across CRM, Paid Media, and Ecommerce Personalization
- Lead test design for personalization activities and partner with Lifecycle Marketing and Marketing Operations teams to ensure test design and campaign set up matches the integrity of the desired learning objective
- In partnership with Lifecycle Marketing team, assist in opportunity sizing and providing testing recommendations for key hypothesis
- Conduct deep-dive analysis to develop insights and recommendations based on current and future customer and campaign data.
- Develop visualizations to tell stories and deliver insights about existing customer base and drive customer acquisition and retention.
- Partner with internal teams to translate analytical findings into actionable recommendations across Wingstop organization.
- Establish and maintain reporting and dashboards that include tracking of KPIs across various digital properties, marketing channels, and customer segments.
- Proactively identify current and potential gaps in digital analytics data as well as opportunities to streamline data accessibility and reporting via automation
- Deliver accurate and timely reporting on performance marketing initiatives to various internal and external stakeholders.
- Develop measurement plans and inform structure of testing plans to enable the most accurate and actionable insight
- Ability to succinctly communicate complex data insights to internal teams, external vendors, and cross functional partners to quickly action findings.
What You’ll Need
- 3+ years of experience in Marketing Analytics
- Degree in Marketing Analytics, Data Science or equivalent
- SQL, Power BI
- Collaborative and curious self-starter
Who You Are
HUMBLE: Embracing humbleness fosters a collaborative and inclusive environment, where individuals prioritize the success of the team over personal recognition, ultimately contributing to a more cohesive and effective workplace.
HUNGRY: There’s a fire in you to keep pursuing excellence. You actively seek out challenges, set ambitious goals, and consistently demonstrate a proactive approach to tasks. You have a desire to support Wingstop in our goal to become a Top 10 Global Restaurant Brand.
SMART: Not solely based on intellectual prowess, but rather on emotional intelligence and interpersonal skills. A keen understanding of others, communicating effectively and collaborating seamlessly.
SERVICE-MINDED: A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team.
ENTREPRENEURIAL: Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.
Benefits
FLAVOR PERKS:
- Unlimited paid time off for exempt employees
- One paid volunteer day of your choice
- Competitive bonus structure for eligible roles
- Team member stock purchase plan
- Health savings or flexible spending account options
- 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
- Comprehensive medical, dental, and vision benefits
- Basic life and AD&D insurance provided
- Pet insurance
- Education Assistance
- Wellness reimbursement program
- Paid maternity and paternity leave
Fun Is The Best Flavor
- Lunch provided every Tuesday and Thursday in office
- Work from home Fridays
- Discount on Wingstop gift cards
- Discounted onsite dry cleaning
- Discounted onsite car detailing
- Onsite game room and patio
Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
