Vice President*
*Please submit requested salary range upfront with resume.
French/West/Vaughan (FWV), one of the nation’s leading integrated marketing agencies, is seeking an accomplished Vice President to join us in our downtown Raleigh, N.C. headquarters. In this role, you will manage a team and multiple clients within an account group. We’re seeking candidates who can exceptionally service our clients, address issues thoughtfully and effectively, help drive organic growth of existing client work and lead new business opportunities. The right candidate will oversee the project management of agency departments in planning and executing PR and integrated marketing campaigns across social media, influencer marketing, creative design and production, and paid media. Candidates should have 8-10-plus years of PR and account management experience, with preference shown to candidates who have worked in an agency and with prior experience servicing clients in the apparel, travel & tourism, economic development, food & beverage or gaming sectors.
Key Responsibilities:
- Manage accounts and ensure team delivers exceptional results and client service daily
- Oversee and contribute to the development and execution of strategic PR and integrated marketing plans
- Provide strategic counsel to clients; serve as a client voice internally to lead and manage programs and campaigns
- Establish programs and strategies to drive practice area revenue growth, while building and maintaining strong client relationships
- Deliver award-winning campaign results
- Effectively communicate with management and/or accounting to provide accurate revenue forecasts and market intelligence that may impact revenue (+/-)
- Manage discovery sessions, prospect qualification and the development of new business proposals and presentations in response to select RFPs
- Participate in and contribute to new business activities of the agency
- Supervise, counsel and aid in the professional development of team members
- Effectively manage client budgets
Specific Requirements:
- BA/BS degree in public relations, journalism, marketing or related field
- Exceptional writing skills
- Minimum 8-10 years of PR experience (agency experience strongly preferred)
- Apparel, travel & tourism, economic development, food & beverage or gaming sector experience preferred
- Strong track record of building and leading teams
- Demonstrated client services/account management experience; ability to manage multiple projects and team members concurrently
- Ability to identify and articulate client needs, and build and maintain client relationships
- Excellent organization and time management skills as well as verbal and written communication skills
- Working relationships with key media, including reporters, editors and freelance writers
*Note: Please submit salary requirements upfront with resume.
ABOUT FWV:
FWV is a 35x Global or National Agency of the Year recipient and the most highly decorated agency in the history of the South. We are a team of creative and passionate brand marketers conducting fascinating work for clients ranging from large national brands to growing start-ups. We have been named the #1 Agency “For People That Like the People They Work With,” and one of the Top 10 Agencies for creating a “Positive Work/Life Balance” for associates and are proud of the culture of continuous improvement we’ve cultivated over the past 27 years, and one we want to maintain for decades more.
As an agency, we offer:
- Comprehensive benefits via company sponsored healthcare, dental, vision, flexible spending account (FSA)/dependent care account, basic life & AD&D/Voluntary Life AD&D, STD/LTD, employee assistance program (EAP), voluntary accident, critical illness and pet insurance
- Participation in the company’s 401(k) plan with a company match
- Company paid parking for those working from our downtown Raleigh HQ
- Pet friendly work environment
- Frequent company sponsored agency get-togethers
- Summer Hours, which include closing at 1pm every Friday between Memorial Day and Labor Day
- Generous paid time off, including bonus time around the major holidays
- Presently, a hybrid work model that allows associates to work from home two days per week, or from one of our other agency offices
