Job Title: VP, Marketing
Job Overview
Join us in our mission to empower eCommerce entrepreneurs by providing an integrated financial management platform. Our comprehensive solution encompasses digital banking, working capital funding, and essential tools that enable sellers to scale effectively. We are driven by our commitment to help eCommerce businesses prosper by delivering outstanding experiences at every touchpoint.
Company Culture And Values
Our foundation is built on trust, collaboration, and integrity. We are dedicated to our customers’ success and foster a culture that prioritizes teamwork and innovation. You’ll be part of a dynamic environment led by a team with significant expertise in scaling businesses, ensuring positive outcomes for all stakeholders.
Key Responsibilities
- Collaborate as a key member of the leadership team, ensuring marketing strategies align with the company’s overarching goals and vision.
- Spearhead business growth and revenue generation through inventive marketing initiatives.
- Work cross-functionally to drive results and enhance the overall performance of the business.
- Measure and evaluate marketing efforts to confirm alignment with strategic objectives.
- Lead customer acquisition strategies, encompassing demand generation, audience engagement, SEO, content strategy, social media, and referral programs.
- Develop and oversee the go-to-market (GTM) strategy, implementing digital campaigns, email marketing, customer nurturing, and brand-building activities.
- Execute automation programs to enhance customer engagement and enrich the buyer journey.
- Advocate for customer insights and feedback by leveraging market research to inform strategies.
- Manage marketing technologies to optimize campaign performance and provide regular reporting.
- Oversee relationships with external marketing vendors to ensure seamless communication and high-quality service delivery.
- Create and implement a scalable, global partner strategy for ongoing growth.
Required Skills
- 8-10+ years of progressive marketing experience, including leadership roles.
- Proven success in devising effective go-to-market strategies across varied customer segments.
- Strong analytical skills to utilize data-driven decision-making for optimizing marketing efforts.
- Expertise in SaaS and Product-led Growth strategies.
- An innovative mindset with a passion for testing and refining new concepts.
- Exceptional written and verbal communication skills.
- Proficiency in HubSpot is essential.
- Demonstrated success in achieving positive outcomes in fast-paced settings.
- Keen attention to detail and accuracy.
- Ability to manage multiple priorities and meet deadlines in a fast-changing environment.
Career Growth Opportunities
This position presents a unique opportunity to play a pivotal role in shaping and leading our marketing department, offering substantial potential for career advancement as the team expands and develops.
Networking and Professional Opportunities
You will have the chance to build valuable connections and engage with industry professionals, enhancing your skill set and professional network within a thriving FinTech environment.
Employment Type: Full-Time
