Company Description
The Upright Citizens Brigade is home for all things comedy. Whether you’re interested in writing, performing, becoming a stronger public speaker, or just love seeing comedy, UCB has you covered! Our highly trained faculty represents the best writers and performers working in comedy today. The Upright Citizens Brigade Theatre was founded by Matt Besser, Amy Poehler, Ian Roberts, and Matt Walsh in 1999 and operates Theaters and Training Centers in New York & Los Angeles.
Job Description
Upright Citizens Brigade is seeking a creative and dynamic Social Media Creator/Manager to join our team. This role is crucial in building and growing our audience, driving patrons to our performances, and attracting students to our training center.
Key Responsibilities:
Content Creation and Management
- Develop and execute a comprehensive social media strategy aligned with our UCB's goals
- Create engaging, original content tailored for various platforms including Facebook, Instagram, TikTok, Twitter, and YouTube
- Produce and edit video clips from improv shows for social media promotion
- Create unique behind-the-scenes content to showcase our culture and people
- Develop viral trend videos that align with current social media trends and our brand
- Manage a content calendar to ensure consistent and timely posts
- Showcase our performances, classes, and unique improv culture through compelling storytelling
Audience Growth and Engagement
- Grow and nurture our online community by attracting new followers and retaining existing ones
- Engage with our audience by promptly responding to comments, messages, and mentions
- Develop and implement strategies to increase audience interaction and participation
- Monitor online conversations and represent the UCB's voice in social media spaces
Campaign Management
- Plan and execute social media campaigns to promote upcoming shows, workshops, and special events
- Collaborate with the marketing team to ensure cohesive messaging across all channels
- Develop creative social media initiatives to capture audience attention and drive engagement
Analytics and Reporting
- Monitor and analyze social media performance using analytics tools
- Prepare regular reports on social media metrics, providing insights and recommendations for improvement
- Track the impact of social media efforts on ticket sales and class registrations
Collaboration and Strategy
- Work closely with other departments including Marketing, Box Office, and the Production Team
- Stay up-to-date with the latest social media trends, tools, and best practices
- Contribute to the overall marketing strategy to drive patrons to UCB shows and students to the training center
Qualifications
- Proven experience in social media management, preferably in the entertainment sector
- Strong understanding of major social media platforms and their best practices
- Excellent writing and communication skills
- Creativity and a keen eye for visual content
- Experience with video editing and graphic design software
- Proficiency in creating short-form video content for platforms like TikTok and Instagram Reels
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics tools
- Familiarity with SEO principles and content marketing
- Knowledge of improv theater or performing arts is required
- Ability to work flexible hours, including evenings and weekends for live event coverage
Personal Qualities:
- Passion for improv
- Strong interpersonal skills and ability to collaborate effectively
- Self-motivated with excellent time management skills
- Adaptable and able to thrive in a fast-paced, creative environment
- Ability to think on your feet and create content quickly, mirroring the spontaneity of improv
Additional Information
Please attach one PDF in the ‘Resume” section which includes your resume plus a short note detailing your experience.
- UCB is an equal opportunity employer.
All your information will be kept confidential according to EEO guidelines.
