Marketing Manager

YER USA • Full-time • Remote (Washington DC-Baltimore Area, US) • 2d ago

Location: Remote – US Eastern Time Zone (Washington, DC area preferred)

Company Overview:

Our client, part of a European group, is a strategic leader in the scientific meetings industry. They deliver cutting-edge, cloud-based SaaS platforms and integrated IT and AV solutions to associations across both Europe and the US. With a solid reputation established in Europe, our client is renowned for high-quality offerings that cover everything from online registration to presentation management and event analytics for scientific congresses.

Position Overview:

As the company expands its presence in the US market, they are excited to offer a unique opportunity for a Marketing Manager to join their team. This is the first Marketing Manager role in the US, providing the chance to shape and execute a comprehensive marketing strategy from the ground up. Our client is looking for a versatile marketing generalist with innovative ideas, a proactive approach, and a true passion for the events industry. The ideal candidate will drive impactful campaigns to elevate brand presence and play a key role in the company’s continued growth and influence in the market.

Key Responsibilities:

Develop and implement a comprehensive marketing strategy that aligns with business objectives and enhances brand awareness in the US market.
Create and manage engaging content across various platforms, including digital, social media, email marketing, and traditional media.
Analyze market trends and competitor activity to identify opportunities for growth and improvement.
Collaborate with sales and product teams to ensure cohesive messaging and support lead generation initiatives.
Monitor and report on marketing campaign performance, adjusting strategies as needed to optimize results.
Organize and participate in industry events, trade shows, and webinars to promote brand visibility and network with potential clients.

Qualifications:

A Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in a marketing role, with a strong understanding of marketing principles and best practices.
Ideally experienced in the events industry with an understanding of the unique challenges and opportunities within scientific and technical congresses.
Ability to think creatively and strategically, bringing innovative ideas to the table.
Excellent written and verbal communication skills, with the ability to create compelling content.
Experience with digital marketing tools and analytics; familiarity with CRM systems is a plus.
Strong organizational skills and the ability to manage multiple projects simultaneously.

Offer:

Competitive compensation and benefits package.
Opportunity to shape the marketing strategy from the ground up in a growing organization.
A collaborative work environment that values creativity and initiative.