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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The SME Managed Marketing – Prospect team’s mission is to deliver personalized, coordinated, and efficient distribution of our Commercial products and services. The Lead Sharing Partnerships team supports this mission by fueling the GCS Sales ecosystem with leads, intelligence, optimized prospect experiences, tools and infrastructure to drive new customer relationships and expand existing relationships. Lead Sharing Partnerships is one of four critical Lead Gen teams, and a top priority for US SME and G&L Sales.
The Senior Manager- B2B Marketing Strategy is responsible for leading multiple 3rd party partners to fuel GCS Sales (SME and Global and Large Market Sales teams) with high valued commercial leads. They will launch new B2B Acquisition strategies across multiple partners including top funnel content strategies such as customer case studies and thought leadership pieces as well as lower funnel initiatives including sales trainings and field enablement. This individual will collaborate across internal, external and cross-functional partners on these demands generation and sales enablement initiatives as well as mid- funnel tactics, where applicable. In partnership with GCS Sales, this role will support driving >$1B in potential new charge volume annually.
They should have a strong interest in B2B Marketing and be excited by the challenge of launching new strategies and channels and building new relationships with external partner organizations. A crucial path to success for this role will be building trust, credibility and an effective way of working with multiple partners. They should be naturally curious about B2B marketing tactics and think creatively about how to leverage partners’ channels to drive awareness of Amex B2B value. This role provides significant opportunity to launch new marketing initiatives, drive results while gaining exposure to leaders across GCS.
Key Responsibilities:
- Launch new B2B marketing strategies that deliver against both American Express and partner goals. Key elements of partner strategies include full funnel demand generation strategies, mid funnel warming tactics and lower funnel sales enablement; customize marketing based on industry and segment
- Lead multiple partners and multiple workstreams with different priority levels, timelines and strategic dynamics
- Collaborate with US SME Sales, Large Market Sales, GCS leaders and external partners to develop strategies to improve the potential of these programs and deliver against our financial goals
- Work with cross-functional partners to launch new tools, while also enhancing existing platforms and infrastructures to support sales opportunities.
- Advance partner communication strategies that support demand generation initiatives
Minimum Qualifications:
- Expertise in B2B Marketing and working with a sales team
- Experience launching demand generation and sales enablement marketing strategies, and scaling them
- Proven affinity for working effectively with cross- functional teams with shared goals. Excitement to work in close partnership with our Sales leadership, Account Development as well as Pricing and Finance teams
- Strong analytical skills: the ability to draw actionable outcomes from large sets of complex, performance data
- Strong communicator with demonstrable ability to influence without authority ensure mutually beneficial outcomes with partners
- Natural affinity for building trust based, lasting relationships inside and outside of your home company
Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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