This will be an onsite position located in the Denver Tech Center in Denver, CO with a hybrid component.
Director of Marketing
WHY WORK AT THE SAVINGS GROUP?
At The Savings Group, we do more than help borrowers save money on their car payments. We’re on a mission to empower consumers to take charge of their finances. We’ve built the most diversified digital marketplace for auto finance, connecting borrowers to a marketplace of financial institutions the same way Expedia connects travelers to airlines and hotels. Through our network of more than 200 lenders across all 50 states, we deliver unprecedented choice, transparency, and value to our consumers. So far, we’ve empowered over 750,000 borrowers to save over $3.5B on their car loans… and we’re just getting started!
Our leadership team is made up of industry veterans with decades of experience in technology and finance. The Savings Group’s brands AUTOPAY, RateGenius and Tresl have been in operation as far back as 1999 and have come together to create accelerated momentum over the last few years. Our 1,300+ team members are based predominantly in our Denver headquarters, and in our Chicago and Austin hubs.
We’re moving fast and looking for folks who are passionate about rolling up their sleeves with like-minded teammates to help to grow this dynamic business by connecting consumers around the country to our platform.
Summary
The Director of Marketing will manage and drive direct to consumer, partner, and email marketing initiatives for all 3 brands, Autopay, Rategenius, and Tresle, of the The Savings Group (TSG). He/she will work in close partnership with Product and Operations to achieve revenue goals as defined by the executive team.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Understand and demonstrate the principles of The Savings Group's Mission, Vision and Values
- Direct, develop, and implement marketing strategies to grow company revenue in accordance with organizational goals and objectives
- Lead performance media and SEO to increase TSG’s DTC footprint.
- Develop and optimize email nurture campaigns for retargeting and new customer acquisition.
- Develop effective and efficient DTC marketing campaigns that can be executed through partners.
- Research and conduct in-depth market analysis to identify growth opportunities for The Savings Group
- Review market analyses to determine customer needs, volume potential, price schedules and discount rates, and develops sales campaigns
- Continuously analyze and model data to optimize performance media campaigns and nurture campaigns.
- Track and optimize landing pages
- Manage and work closely with 3rd party marketing vendors and agencies.
- Work closely with managing partners and production leadership to understand sales objectives and develop strategies to achieve organization goals
- Review the market position of competing products, services, and organizations and evaluate their marketing and sales techniques
- Develop winning competitive strategies for TSG brands.
- Maintain The Savings Group brand standards and ensure compliance across marketing channels.
- Build and maintain relationships with managers, clients, lending partners, media, and other relevant stakeholders
- Manage marketing and budget expenditures
- Other duties as assigned
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 8 years of performance media and DTC marketing experience
- Data driven with strong analytical and data modeling skills.
- Experienced in working with cross-functional teams.
- 4 years+ experience in managing marketing vendors and agencies.
- Experience in managing and growing a team.
- Bachelor’s degree in Business/Marketing/Finance or related fields.
- Fintech experience is a plus.
What We Offer
- Compensation: Starting salary range is $120,000- $140,000based onrelevant experience, education. This will be an onsite position located in the Denver Tech Center in Denver, CO with a hybrid component
- Fast-paced, entrepreneurial environment
- Opportunity to make a real impact
- Mentorship from senior leaders to invest in your career growth
- We’re established enough to benefit from big company resources, but still small enough to maintain that exciting energy of a startup
- Medical Insurance
- Dental Insurance
- Vision Insurance
- FlexibleSpending Accounts (FSA) andHealth Savings Accounts (HSA)
- SupplementalInsurance
- 401(k) Retirement Savings Plan
- Paid Time Off
- Paid Holidays
- Beautiful Denver Tech Center (DTC)Location
- Fitness Club Access
- Parking and Transportation Assistance
- Casual Office Environment
The Savings Group - RateGenius/AUTOPAY/Tresl is an equal opportunity employer. With regard to hiring and promotions, qualified persons will not be denied employment opportunitiesbased on race, color, national origin, religion, sex, sexual orientation, gender identity, marital status, age 40 and over, disability, military status, or genetic information. Any questions or concerns about our EEO policy should be directed to Human Resources.
Job description statements are intended to describe the general nature and level of work being performed by employees assigned to this job title. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required.
The Savings Group (including all its subsidiaries: AUTOPAY, RateGenius Loan Services, Inc., and Innovative Funding Services dba Tresl) is an equal opportunity employer. With regard to hiring and promotions, qualified persons will not be denied employment opportunity based on race, color, national origin, religion, sex, sexual orientation, gender identity, marital status, age 40 and over, disability, military status, or genetic information. Any questions or concerns about our EEO policy should be directed to Human Resources
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