We are seeking a dynamic, results-oriented, client-facing Marketing Manager to join our team. This person will be responsible for developing and implementing strategic marketing initiatives that drive growth for both our clients, our agency and our “sister” companies. This role requires a blend of strategic thinking, hands-on leadership, and deep expertise in digital marketing.
NOTE REGARDING LOCATION: While this is a remote/work-from-home company, the VAST majority of our team is located in the Boston region and we will focus our attention there.
Key Responsibilities:
- Client Management & Retention:
- Build and maintain strong relationships with key clients, understanding their goals and ensuring high levels of satisfaction.
- Lead strategic client meetings and presentations, communicating complex marketing insights in an accessible manner.
- Monitor client performance and adjust strategies to maximize ROI and client retention.
- Marketing Operations & Budgeting:
- Oversee marketing budgets, allocating resources effectively to maximize ROI and meet client expectations.
- Monitor key performance indicators (KPIs) to assess marketing effectiveness, making data-driven adjustments as needed.
- Growth & Development:
- Drive new business development through thought leadership, networking, and strategic partnerships.
- Act as an ambassador for the agency at industry events, conferences, and networking functions.
- Develop and execute comprehensive marketing strategies aligned with agency goals and client objectives.
- Identify new opportunities for growth, service offerings, and client acquisition.
- Stay updated on industry trends, tools, and best practices to ensure the agency remains at the forefront of digital marketing.
Qualifications:
- Proven experience (5+ years) in digital marketing, with a strong track record.
- Comprehensive knowledge of digital marketing channels, including SEO, PPC, content marketing, email, social media, and analytics.
- Experience in an agency setting, with a deep understanding of client management and service-oriented delivery.
- Strong analytical skills and a data-driven approach to strategy development and execution.
- Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Experience managing a marketing team and suppliers in a fast-paced environment.
- Bachelor’s degree in marketing, business, communications, or a related field, or experience in the field.
Why Join Us?
Carlton PR & Marketing offers a collaborative work environment, growth opportunities, and the chance to make a significant impact on both our clients and our agency. As a small agency, your contributions will be visible and valued, and you’ll have the flexibility to shape our marketing strategies and lead us toward continued success.
In addition, you can also work with our sister companies: a mission-driven startup, a startup event series and a digital magazine. 401K match, healthcare, dental,
How to Apply:
Interested candidates should submit a resume and cover letter outlining their experience and vision for the role.
We are an equal employment opportunity employer, and do not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. We are deeply committed to diversity, inclusion and gender equity.
