Now Brewing – Social Media Marketing! #tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only
celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
As a Starbucks Social Media Marketing Manager, you will translate business, brand, and social objectives into impactful social campaigns, with an emphasis on engagement: the last 10 feet and beyond of paid + organic content delivery, publishing, and customer connection.
This role will leverage your strong background in social marketing, social platform management and publishing, community management, content development, to help teams design social content that drives business results and deepens customer connection with Starbucks.
To accelerate the work that this 6-month TLA will lead, we are prioritizing applications from partners currently within the Global Brand function for this opportunity.
As a Social Media Marketing Manager, you will…
- Proactively provide strategic community recommendations in content and campaign reviews (paid + organic) to advocate for the social customer. This includes:
- Implementing community management processes and workflow.
- Partnering closely with key stakeholders such as Public Affairs and Social Care to identify brand reputation situations and develop response plans.
- Proactively partnering with Social Strategy on optimal calendaring, while owning risk mitigation, and trialing new publishing + engagement opportunities.
- Providing agency partners with consultation, direction, and guidance, including documentation to ensure positive engagement with customers.
- Social Channel Moderation: Collaborating with Social Care and external vendors to maintain social channel health and best practices for content moderation.
- Own multiple campaigns and/or campaigns that have high ambiguity, quick timelines, and significant leadership visibility - from ideation all the way to publishing and beyond.
- Consistently and efficiently review, test, traffic, and approve a high volume of content for paid and organic efforts on time.
- Provide expertise in publishing, scheduling + social platform troubleshooting.
- Actively leverage industry learnings and brand vision to take strategic risks and innovate on the social brand across content + channel strategy, insights, creative and community.
- Identify and advocate for opportunities and pursue stakeholder alignment on of-the-moment and timely opportunistic content.
- Drive and configure tools related to calendaring, publishing, and engagement, including exploration + implementation of new features and functionality.
- Build customer moderation guides for cross-functional review and implementation, while guiding engagement team in insights and moderation options.
- Direct teams on customer engagement from brand channels across product, brand and values.
- Drive consistently high-quality curation, recommendations, outreach + permissioning, and trafficking of UGC.
- Deliver expertise and direction in managing multiple brand reputation situations at a time
- Partner with social reporting team to provide analysis of results -- including strategic and tactical recommendations directly related to insights.
We’d Love To Hear From People With
- 3-7 years of social media management experience in a digital agency or large brand
- Significant hands-on experience publishing social media content
- Deep knowledge of social platforms
- A passion for social media trends and innovation
- Familiarity with technical details of social creative production processes
- Ability to work with a high degree of independence and autonomy, knowing how and when to bring along manager(s) and cross-functional stakeholders for alignment
- Clear awareness of competing deliverables and deadlines, with a passion for delivering high-quality deliverables on time
- Strong project management skills, including identifying and anticipating when re-prioritizing, additional resources, and re-alignment are required
- Commitment to personal growth and skills/career development
- A learning mindset to seek feedback from cross--functional partners
- Clear communication skills and ability to influence a broad range of audiences
- Ability to motivate and inspire creative thinking across all teams, roles, and levels
- Respect and empathy when engaging with others and building on ideas
- A positive mindset that promotes an inclusive, productive work environment
- Active leadership in building team culture
If you live in the greater Seattle area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation.
