TILT
SENIOR CREATIVE STRATEGIST
TILT is looking for a senior creative strategist to join our growing strategy team. This role would shape advertising relevance at TILT — translating brand strategy and illuminating cultural trends into meaningful creative across campaigns, digital, and social activations.
Who We Are
As an independent agency, we’ve created a space that’s equal parts brand consultancy and creative agency. On the strategy team — we get to be the bridge. Shaping brands to do what the business needs them to, and understanding how and why that matters to the world. Working primarily with the nation’s leading healthcare and technology innovators, we’re looking for a strategist keen on making a tangible impact on the world around them.
Who You Are
As a strategist at TILT, you are innately curious. A self-starter and a creator of solutions. A navigator of insights. You’re confident in working closely with clients and creatives alike to translate brand strategy into head-turning creative activations. You’re passionate in finding the crossover between audience and culture to create clear and inspiring creative briefs. You’re the matchstick, headlamp, and guide to any creative project. You aren’t afraid to tap into your nerdy side, distill data and trends alike, and bring it all together into a single strategic idea.
Job Summary
Provide day-to-day strategic guidance and expertise on brand-led advertising and activation. Creates briefs, strategies, POVs, presentations, research reports, and other strategic deliverables. Works closely with clients, creative, and account teams to create remarkable work that’s on-strategy. Translates brand strategy into creative inspiration. Works closely with the Account team to strategically guide clients and present briefs and strategies.
Preferred Work Experience
6+ years in brand/advertising strategy with an understanding of account strategy and management in a creative or brand agency environment
Responsibilities
- Transform the chaos of client objectives, audience needs/desires and market dynamics into clear creative briefs that spark the creative process
- Examine clients’ businesses to get to know their brands, understand their objectives and create cohesive plans for successful campaigns
- Own and lead clients through YOY brand evolution, change, and expression through their advertising. Be their champion, support, and partner as they embark on big creative — building trust and courage hand-in-hand
- Uncover unique and unexpected insights about clients, consumers and culture
- Package research and rationale into inspiration for creative teams and strategic direction for our clients
- Understand the fundamentals of brand strategy and its role in creative activation
- Clearly articulate complex ideas into easily understandable and actionable direction that can be translated in multiple formats (briefs, presentations, feedback, etc.) for multiple audiences (creative, account, client, c-suite leadership)
- Ignite curiosity across the creative team with your briefs, working with deep creative empathy and engaging them across cultural, social, and audience opportunities
- Manage executive-level client presentations, shaping not only creative briefs, but the rationale and client context to ensure a campaign’s buy-in and success. Build courage with clients through hands-on partnership and communication
- Have an opinion that challenges traditional ways of thinking with new ideas, strategic insights and moving stories
- Monitor and assess campaign effectiveness
Knowledge Requirements
- Creative strategy: campaign brief writing, strategic thinking, cultural analysis
- Deck creation & presentation: strong written & narrative skills; confident presenting work
- Client leadership: strong account presence, courage-building, and proactive planning
- Creative collaboration: confidence working with and inspiring creative teams
- Experience with research design, methods and analysis of qualitative/quantitative research
- Health-related and/or B2B experience a plus
- Microsoft Office (Word, Excel, PowerPoint)
- Google Suite (Gmail, Drive, Docs, Sheets)
EDUCATION REQUIREMENT
Bachelor's Degree in a related field (Marketing/Advertising, Business, Communications, Social Science, etc.) or equivalent course / work experience
WORK AUTHORIZATION
Employees must be authorized to work in the U.S. TILT does not provide sponsorships.
EEO
TILT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
WORK ENVIRONMENT
TILT operates a professional office environment. Employees routinely use standard office equipment. Employees are occasionally required to sit and balance for extended periods of time. Employees can lift/move 10 up to 25 lbs.
Employee Benefits Offered
Salary Range for this position is $110,000-$130,000 annually, paid on a semi-monthly basis.
Preferred location: Detroit, MI
(if located in the Detroit area, this role would require 3 days/week in office)
Remote and/or hybrid working model
Flexible schedule
Paid time off
Bi-Annual company gatherings
Health, Vision and Dental Insurance
Flexible Spending Account
Life Insurance
401(k) with matching
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