Key Responsibilities:Creative Leadership & Graphic Design? Lead and contribute to the creation of high-quality visual content, including graphics, video assets, print materials, and event collateral that align with brand identity and campaign goals.?Set and maintain the creative direction for all projects, ensuring consistency across digital, print, and experiential channels.?Apply expertise in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) to directly design and refine key assets when needed.?Collaborate on product launches, campaigns, and market expansion, ensuring all creative initiatives align with organizational goals and resonate with target audiences.?Conduct brainstorming sessions to generate innovative, design-forward solutions for campaigns, events, and promotions.? Stay ahead of design trends and emerging technologies to integrate innovative visuals and tools into creative initiatives.Team Leadership & Collaboration? Provide mentorship, design feedback, and leadership to the marketing team.? Align with the Marketing Manager to balance strategy development and day-to-day execution, ensuring streamlined collaboration.?Work cross-functionally with sales, operations, and leadership teams to align creative deliverables with business objectives and customer engagement goals.?Manage relationships with external creative agencies, freelancers, and production partners to supplement internal efforts when necessary.Campaign Development & Event Planning? Develop and oversee integrated marketing campaigns, ensuring all creative content (graphics, videos, print, and experiential assets) aligns with the company’s strategic objectives.?Collaborate with the Marketing Coordinator to manage event logistics, including branded materials, displays, signage, and multimedia assets that enhance audience engagement.? Lead the visual direction for trade shows, product activations, and retail events, ensuring a professional and cohesive brand presence. Inventory, Swag, & Merch Oversight?Develop and oversee the strategy for swag, merch, and inventory, aligning with marketing campaigns, retail activations, and event needs.?Oversee ordering, distribution, and organization of branded materials to ensure inventory levels match demand while avoiding excess stock.? Track the performance and ROI of swag and merch initiatives, using insights to inform future strategies and improve efficiency.? Collaborate with internal teams to forecast inventory needs for events, giveaways, and retail partnerships.Out-of-State Market Expansion & Innovation?Lead the creative strategy for expanding brand presence in Illinois, Arizona, and future markets, ensuring localized messaging aligns with overall brand identity.?Develop experiential and campaign-based initiatives that increase visibility and customer engagement in new markets.? Collaborate with the marketing team to leverage regional insights and tailor campaigns to resonate with local audiences.?Identify and incorporate emerging trends, tools, and technologies to maintain a competitive and innovative creative approach.Process Optimization & Performance Management? Develop and refine SOPs to streamline creative workflows, enhance collaboration, and optimize timelines for project execution.? Conduct campaigns and project retrospectives to evaluate success, document lessons learned and drive continuous improvement.? Manage project budgets, ensuring cost-effectiveness while delivering creative materials that meet the highest quality standards.Qualifications:? 7-10 years of experience in creative leadership roles with a strong background in graphic design, content development, and campaign execution.? Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and other design tools.? Experience developing and managing integrated marketing campaigns across digital, print, and experiential channels.?Proven ability to oversee swag, merch, and inventory management strategies for marketing initiatives.?Strong track record of leading teams, providing creative mentorship, and ensuring deliverables align with business objectives.?Experience collaborating with external vendors, agencies, and production partners to execute high-quality creative projects.? Solid understanding of digital marketing, social media strategies, and SEO principles to guide cohesive visual campaigns.? Excellent organizational, project management, and leadership skills, with the ability to manage multiple priorities.? Strong communication and problem-solving abilities.? Experience in regulated industries (e.g., cannabis, alcohol, pharmaceuticals) is a plus.
