About Us:
At X3 Sports, we are more than just a fitness center; we are a community focused on empowering our members through high-energy group classes, boxing, kickboxing, MMA-inspired fitness, and more. We aim to inspire and transform lives through our five locations across the Atlanta metro area. As we continue to grow, we are looking for a motivated and skilled SEO/WordPress Expert to help us enhance our digital presence and connect with new audiences.
Position Overview:
We are seeking a passionate and experienced SEO/WordPress Expert to lead our SEO strategy, optimize our WordPress website, and ensure we reach our target audience effectively. This role will focus on improving search engine rankings, increasing organic traffic, and managing the technical and content aspects of our website to drive conversions and brand awareness.
Key Performance Outcomes:
- Increase leads generated from Organic Search
- Increase conversions from website visitors
- Build and optimize webpage
Key Responsibilities:
- SEO Strategy & Execution:
- Develop and implement an SEO strategy to increase organic traffic and improve search rankings for relevant keywords (local SEO focus).
- Conduct comprehensive keyword research and competitor analysis to identify content opportunities and trends.
- Optimize on-page SEO elements including meta tags, headers, internal linking, and content.
- Monitor and analyze site performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs, and make data-driven recommendations for improvement.
- WordPress Management:
- Maintain and update the X3 Sports WordPress site, ensuring optimal performance and user experience.
- Customize themes, plugins, and site structure to enhance functionality and SEO.
- Ensure the site is mobile-friendly, secure, and performs well across all devices.
- Collaborate with the marketing team to create landing pages, update content, and manage multimedia integration.
- Content Optimization:
- Collaborate with the content and marketing teams to optimize blog posts, landing pages, and other digital assets for SEO.
- Create and manage an ongoing content strategy to align with SEO goals, ensuring all content meets Google’s quality standards.
- Identify link-building opportunities and work on partnerships to enhance domain authority.
- Technical SEO:
- Perform regular technical audits of the website to identify and resolve issues like broken links, crawl errors, and site speed improvements.
- Stay updated with the latest Google algorithm updates and ensure compliance with best practices.
- Implement structured data and schema markup to improve SERP visibility.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field preferred, but not a must. This can be substituted with relevant experience.
- Proven experience (3+ years) in SEO, specifically with WordPress websites.
- Strong knowledge of SEO tools such as Google Analytics, Google Search Console, Ahrefs, Moz, SEMrush, or similar.
- Expertise in WordPress theme customization, plugin management, and general website maintenance.
- Solid understanding of on-page, off-page, and technical SEO.
- Familiarity with HTML, CSS, and basic web development (preferred but not required).
- Excellent communication skills and the ability to work independently as well as with cross-functional teams.
- Strong problem-solving abilities and a results-driven mindset.
- Knowledge of local SEO and experience in optimizing websites for a regional audience (a plus).
Why Work with Us:
- Be part of a dynamic, fast-growing company with a supportive team environment.
- Opportunities to grow within the company and enhance your skill set.
- Access to our unique fitness programs and an active, health-conscious workplace.
How to Apply:
Please submit your resume, portfolio (if available), and a cover letter detailing your SEO and WordPress experience and how you can contribute to the success of X3 Sports.
