Title Marketing Director

HarperCollins • Nashville, TN, US • 2w ago

Overview

The W Publishing Group is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

Join a big-five publisher and be part of our mission to inspire the world. The W Publishing Group at HarperCollins Christian Publishing prides itself on strong author relationships, award-winning content, and a cohesive team environment and is currently seeking a Marketing Director. The W team is proud to partner with authors such as David Jeremiah, Louie Giglio, Savannah Guthrie and many other bestselling authors.

The Marketing Director is a strategic and tactical leader in planning and managing marketing select front list and backlist titles. This position will lead the development and execution of integrated marketing campaigns for multiple titles during each season. These comprehensive campaigns for assigned titles include (but are not limited to) marketing strategy and positioning, consumer messaging, social media strategy, oversight of launch team, online advertising, events, book tours, and budgeting. In partnership with authors, agents, editors, vendors, retail sales and other team members, the marketing director applies an integrated approach to meet sales goals each fiscal year.

In addition to author and title responsibilities, the Marketing Director will assist with other initiatives to support the W Publishing Group team and HCCP, working closely with our Vice President of Marketing, sales and digital sales teams to ensure each title’s success in the marketplace.

This is a hybrid position based out of our Nashville office.

Responsibilities

Develops and leads the title and brand marketing for a select group of authors for W Publishing, with the goal of meeting or beating the revenue and profit goals for each fiscal year.
Constantly innovates HCCP marketing strategy and practice to meet the demands of a rapidly changing marketplace, keeping up with the latest marketing trends, reaching consumers in both the faith-based and general markets.
Manages author relationships and ensures clear, effective project management across author and agency team members.
Develops Objectives and Strategies to reach desired target markets through a variety of marketing and digital tactics.
Coordinates promotions with all sales channels and national retailers.
Manages budget development and expense projections for assigned campaigns.
Leverages best practices in digital (social media, search, email, etc.) and traditional (advertising, promotion, events) marketing methods to maximize unit sales and revenue for assigned front and backlist titles.
Organizes national author tours and special events for major releases.
Directs development of creative and sales assets to meet communications goals of marketing plans.
Analyzes marketing campaign data and makes recommendations for adjustments and key learnings based on those results to ensure campaign success.
Assists in the planning and preparation for all sales conferences, as well as presenting the marketing portion of certain titles during the conference.
Working with our publicists, helps prepare marketing and publicity updates for distribution to internal stakeholders.
Proficient in basic design for graphics needed such as email headers, social media graphics, freemiums, etc.
Additional team responsibilities as assigned.

Qualifications

Work Experience:

7+ years of marketing experience required, with 2 or more years in a director role preferred.
Experience working with high-profile individuals and their teams
Experience managing a range of marketing mediums (print, radio, digital, social media, direct mail, etc.)
Experience presenting marketing plans and updates to groups ranging from internal sales teams to external retailers to potential promotional partners.

Education: Bachelor’s Degree in Marketing, Communications or related field; Master’s Degree preferred

Industry Knowledge: Deep understanding of the theory and practice of consumer marketing and knowledge of best-practice consumer marketing strategies and tools; familiarity and comfort with core management principles and practices. Understanding of publicity, a plus. Direct publishing experience preferred.

Skills:

Strong communication skills: to potential readers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents.
Highly effective leader and motivator with a track record of success
Well organized with excellent time management skills
Teamwork – this role develops integrated marketing plans and works cross-functionally with various team members throughout the organization.
Proficient in basic design for graphics needed such as email headers, social media graphics, freemiums, etc.
Technical proficiency with marketing tools and programs. (Google Ads, AI Tools, Canva)

HarperCollins Christian Publishing is an Equal Opportunity Employer.