The Retail Marketing team focuses on the development of a full range of omni-channel marketing programs to bring Paramount’s iconic IP to life for Consumer Products across North American retailers! The role will have a hand in many aspects of marketing programs for top retail partners including ideation, execution, asset development, project management, timelines, organization, and presentation development.
Responsibilities:
- Support the day-to-day management of marketing campaigns for various key retail accounts
- Support Managers and Directors on all elements of marketing execution including in-store, digital, social and experiential activations including:
- Coordination of all samples, imagery and priority product lists required for marketing creative development
- Assist with creation and submission of creative briefs and managing the process with creative resources and external digital and social agencies.
- Brief and manage creative schedules for all in-store, display, social, experiential creative development
- Route all creative for approval to both internal and external stakeholders and manage respective budgets
- Route all 3rd party marketing collateral (e.g. Retailers, Licensees etc.) through internal routing processes
- Manage status documents and materials required for meetings.
- Provide support for E-Commerce brand store site merchandising and digital asset execution as required
- Support the development of pitch materials including property updates and marketing program summaries.
- Coordinate with Franchise Marketing teams to obtain the latest franchise updates and launches.
- Maintain Retail Marketing calendars across assigned retail accounts and properties.
- Create promotional recaps, inclusive of all marketing elements and results for each campaign.
- Day-to-day budget management including rasing PO’s, invoicing, maintaining budget documents and trackers across retail accounts
- Assist on special/other projects as needed.
- Provide support on competitive landscape analysis reflecting retail, marketing and consumer focuses
Basic Qualifications:
- Bachelor’s degree (Business or Marketing concentration preferred)
- 1-2 years experience in Marketing or Retail Sales (Strong internship experience considered)
- Proficiency in Excel and PowerPoint
- Experience with digital marketing is preferred
- Experience in creative programs such as Adobe Illustrator and Photoshop is a plus
Additional Qualifications:
- Interest and passion for entertainment, the Paramount brand and its IP
- Fluent in social media/influencer marketing
- Experience/knowledge of Consumer Products business and/or retail landscape preferred
- Strong written and oral communication skills
- Ability to be flexible, agile and adaptable in a fast paced environment
- Ability to work across a team
- Strong organizational skills, attention to detail, and follow-up
- Strong interpersonal skills and ability to effectively interface with all levels of management
- Ability to manage multiple high-priority tasks
- Creative thinker
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
Additional Information
Hiring Salary Range: $50,000.00 - 60,000.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.
