The Coca-Cola Company is seeking a Global Media – Partnership lead to steer the development and delivery of impactful and 10X thinking on media partnerships which will drive growth of our business.
The role will be responsible for crafting and building new models of partnerships and association of our company, portfolio and brands with media assets for media. As well as evolve the current Global Joint Business Partnerships to ensure they continue to drive efficacy.
This will require a healthy balance of innovative thinking and business pragmatism, to ensure we continue to challenge status quo while maximizing our return on investment.
The Company
The Coca-Cola Company(TCCC) has unparalleled brand recognition and a presence in over 200 countries, representing over $46B in revenue and employing 140,000 people around the world. The breadth of the beverage portfolio is without peer, with over 500 brands in both sparkling and still beverages, including waters and flavored waters, juice and juice drinks, energy and sports drinks, teas and coffees. The company has a focus on consumer brand marketing, product development, quality and strategy, while independent bottling partners manufacture the products and are responsible for the merchandising and distribution.
“The Coca-Cola System,” which is comprised of The Coca Coal Company and its bottlers around the world, is an organization with arguably the most pervasive global footprint in the physical world. 1.9 billion consumer transaction per day; 23 million direct customers; 14 million pieces of cold drink equipment; the largest delivery fleet in the world and 700,000 system wide employees.
The company is building a networked global organization, combining the power of scale with the deep knowledge required to win locally. The company will create new operating units focused on regional and local execution that will work closely with five marketing category leadership teams that span the globe to rapidly scale ideas.
The Vision
The company’s Beverages for Life strategic transformation was well underway and the global crisis is speeding the changes. The company is paring down its portfolio to focus on category-leading brands with the greatest potential to scale and grow.
The Coca-Cola Company seeks to become the world’s most advanced beverage company dedicated to helping consumers live fulfilling lives by empowering smarter, more personalized beverage decisions every day. To achieve this goal, The Coca Coal Company is undertaking a system wide emerging stronger transformation journey that will drive advancement for both the company and its franchise partners.
This journey will touch virtually every element of the traditional supply chain leveraging data and technology to improve our overall performance and unlock value across new business, operational efficiencies and create break-though sales and marketing capabilities.
The opportunity for the Company to leverage its OESP media edge to amplify its business is unparalleled
What You'll Do For Us
- Leverage deep expertise in Media to provide thought leadership and maximize the opportunity for TCCC, given the dramatic changes in the global media and technology landscape.
- Lead the Global Network of Media Agency Partners (JBPs) and collaborate with Strategists and IMX team members (Content, Digital, Shopper, Assets, Customer & Commercial etc.)
- Utilize the TCCC scale and stature to support Media and Connections Lead and identify and build partnerships as per brand requirements
- Negotiate and own paid global media partnerships (e.g. Google, Meta, Snapchat, Netflix, Disney, Uber, Amazon, TikTok, etc.) and drive commercial & long-term strategic value with more bespoke “off-the-shelf” extensions
- Leverage our owned, shared and earned assets while driving large scale value for our business
- Drive efficiency and contribute to overall savings and productivity.
- The Media Partnerships Resources will have no direct reports, but will work with a large network of colleagues across TCCC
- Hybrid work schedule - 3 days per week in person and 2 days virtual
Qualifications & Requirements
- Marketing, media, and leadership experience (7-10 years)
- Preference for individual with experience in digital marketing
- Experience in a role with a degree of ambiguity, requiring proactive analysis and action
- Experience working with external agencies and partners
- Experience collaborating with cross-regional teams
Work Focus
- Deep understanding of the evolved media, connection and technology landscape
- Deep understanding of the landscape of media partners across Owned, Earned, Shared & Paid
- Established/ Existing relationships with partners/platforms
- Strong design thinking capability
- Nurture relationships within IMX, Global and OU networked marketplace for spotting opportunities in media and connections
- Ability to work in flat teams and Agile project-based teams
- Consumer / Creative acumen
Communication Focus
- Role will require frequent communication with Global Category Leads, Global IMX Lead, other Global Marketing sub-functions, and OU IMX teams
- Role will require frequent communication with global partners (e.g. Google, TikTok, Meta, Amazon) as well as potential new partners
- Must be comfortable communicating cutting edge approaches to internal Media & Connections Lead and team and external media partners and building buy-in across key internal and external stakeholders
Pay Range:$175,000 - $201,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
