Adore Me is seeking a creative and business-oriented Email & Marketing Designer to join our team at our HQ in New York City.
Following our 2022 acquisition by Victoria’s Secret & Co. (NYSE: VSCO), Adore Me is expanding its presence across multiple online marketplaces. This role will primarily focus on the creation and implementation of marketing emails sent to Adore Me’s 8M customers. Within this role, you would design innovative, eye-catching email campaigns and website banners that make customers want to click and convert — while also working closely with Adore Me’s CRM & Engagement teams to analyze performance and optimize marketing content accordingly.
This role blends creative design with strategic marketing objectives, making it ideal for someone with a passion for aesthetics and results-driven campaigns.
Key Responsibilities
- Design and produce visually engaging marketing email templates that align with our brand voice and business goals.
- Prioritize mobile usability in designs by optimizing for touch gestures on mobile devices and creating layouts that adapt seamlessly to different screen sizes.
- Create promotional banners for emails, website, and app platforms, ensuring all elements are optimized for conversion and aligned with brand guidelines.
- Collaborate with our CRM Strategy Manager regarding email planning, creation, testing, and implementation.
- Collaborate with the Photo team to request creative content that will be used in emails and website banners.
- Collaborate with our CRM Coordinator regarding product and offer placement in emails.
- Proactively challenge existing email designs and propose new designs, templates, and creative ideas every month.
- To ensure high engagement rates, stay current on best practices in email marketing, banner design, and user experience.
- Use A/B testing and analytics to measure the effectiveness of designs and iteratively improve future designs.
Job Requirements
- Bachelor’s degree in a Marketing-related field.
- Experience in creative design, preferably in digital marketing. Experience with marketing email design is a plus!
- Experience with Canva, Adobe Creative Suite, or equivalent.
- Extremely high attention to detail.
- Data-driven mindset that will enable you to identify points of impact, points of improvement, and how to move forward accordingly.
- Experience managing projects from concept to completion, balancing creative leadership with direct execution.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Attention to detail and the ability to manage multiple priorities in a fast-paced environment.
- “I’ll find a way!” mindset where you can leverage your autonomy within your role to think outside the box and take creative risks and liberties within your work.
- Customer-centric mindset that allows you to put yourself in the customer’s shoes throughout their journey on adoreme.com.
- Ability to work on-site on Mondays, Tuesdays, and Thursdays in Adore Me’s New York office.
Compensation & Benefits
The base pay for this position ranges from $65k/year to $75k/year. Pay is based on several factors, including job-related knowledge, skills, and experience.
In addition to base compensation, Adore Me offers benefits. Benefits include:
- 401(k)
- Access to virtual health and wellness support
- Medical, dental, and vision
- Paid holidays
- Vacation time
- Sick time
- Paid parental leave for new parents
- FSA
- Access to virtual family-building care platform
- Commuter Benefits
- Supplemental Life Insurance
- Voluntary Short & Long Term Disability Insurance
- Citi Bike and Peloton Memberships
- An additional perk is our Press Pause Summer Fridays - on Fridays from Memorial Day to Labor Day the work day ends at 2 PM (local time zone). Take the afternoon to unwind!
Adore Me is proud to provide equal opportunity to all employees and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
