Welcome to the MILK MAKEUP FAM:
At Milk Makeup, we’re all about good ingredients + effective formulas. We’re cruelty-free, paraben-free, and 100% vegan. Always.
Born out of Milk, a creative studio in downtown New York City, community and self-expression is at the heart of everything we do. We believe beauty isn’t about how you create your look, it’s what you do in it that matters.
#LiveYourLook
Who YOU are:
• Naturally curious: You’re always thinking about how to improve your and your community’s future. You value a forward-thinking space that encourages you to move the needle and take risks.
• Confident but chill: You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You go after what you want, but always have your team and the greater good of the brand in mind.
• Creatively minded: You’re not afraid of the unknown and enjoy problem solving. You’re down to disrupt the status quo and believe that an open mind is always a good place to start.
• Inclusive + mindful of community: You embrace differences and help foster a safe working environment for yourself and your peers.
• Champion of self-expression: You’re genuinely you. You live your look and want to grow with people who champion self-expression.
The Role:
The Community Relations Manager is responsible for authentically building and expanding Milk Makeup's online and offline community presence, driving engagement, brand loyalty, and earned media value (EMV). Leading with creativity and innovation, this role will develop breakthrough community strategies that deeply engage and inspire our audience. The Community Relations Manager will combine strategic relationship management with hands-on execution of influencer marketing, product seeding, event planning, and community growth and retention initiatives. Collaborating closely with PR, marketing, creative, and operations teams, the Community Relations Manager will ensure a cohesive brand experience and optimize strategies based on campaign performance analysis for maximum conversion and ROI.
WHAT YOU’LL DO:
Community Building & Engagement:
- Support the development and execution of a community engagement strategy that drives brand loyalty, retention, Earned Media Value (EMV) and conversion.
- Proactively identify, nurture, and maintain relationships with key community members, including content creators, MUAs, thought leaders, and brand advocates.
- Foster a positive and inclusive community environment that emphasizes human connection, product education/discovery, and a sense of safety, creativity, and fun.
- Address feedback and resolve issues quickly to maintain a positive, engaged brand community.
- Lead community engagement in Los Angeles, with a focus on in-person hosting and entertainment that supports brand initiatives and KPIs and deepens relationships with the Milk Makeup community.
- Develop and expand Milk Makeup's micro/nano-influencer program, identifying and onboarding new talent while nurturing existing relationships to optimize results and drive engagement.
Global Seeding:
- Manage the global seeding strategy to drive brand awareness through an always-on seeding strategy for core products and NPD.
- Develop product mailers and create targeted influencer seeding lists that align with brand initiatives.
Events and Activations:
- Plan and execute impactful LA-based influencer gatherings and activities, focusing on creating memorable experiences that resonate with attendees and drive brand discovery, product education, content creation, and brand loyalty + retention.
- Support the planning and execution of large-scale brand + product launch events, including guest list management, pre-event logistics, and ensuring seamless day-of event execution.
Additional Responsibilities / Campaign Reporting + Optimization
- Set clear, measurable goals for community engagement, tracking and reporting on key metrics (e.g., active members, EMV, engagement rates, etc).
- Analyze and report on the ROI of influencer campaigns, analyzing EMV, reach, engagement, sales impact and overall effectiveness
- Use data insights to continuously optimize influencer strategies, campaign tactics, and community engagement efforts to maximize performance.
- Track and manage product inventory for the LA office and Milk Studios, ensuring alignment with budget and brand needs for seeding and influencer relations.
- Manage key relationships with Milk Studios. Develop and manage studio gifting programs (MUA/VIP), facilitate on-site entertainment and identify strategic opportunities to partner with Milk Studios in order to expand our community and increase brand awareness.
- Conduct market research and stay informed about industry trends, emerging platforms, and cultural moments relevant to the target audience.
What We'd Like YOU to Have:
Experience:
- 3+ years of experience in influencer marketing, preferably in beauty, lifestyle, or consumer goods.
- Proven ability to execute successful organic influencer campaigns and community-building initiatives.
Skills:
- Deep understanding of influencer marketing trends, content creation, and community-building tactics.
- Strong project management skills, with the ability to juggle multiple campaigns and events simultaneously.
- Excellent communication skills with the ability to negotiate, engage, and maintain positive relationships with influencers, creators, and key community members.
- Strong analytical skills and experience using data to optimize campaigns and measure ROI.
- Ability to work cross-functionally with creative, product, and marketing teams to execute successful campaigns and events.
Characteristics:
- A highly organized, self-motivated, driven individual who thrives in a fast-paced, creative environment.
- Passionate about clean beauty, sustainability, and brand authenticity.
- A natural networker with a deep understanding of the digital and influencer landscape, especially within the beauty industry.
- A creative thinker with a focus on storytelling and community-driven initiatives.
Why you’ll love being part of MILK MAKEUP:
• Flexible time off: We provide a generous PTO program, paid company holidays, summer fridays, and more.
• Health + wellbeing support: We offer a comprehensive benefits package that includes medical, dental, and vision insurance, a wellbeing reimbursement, wellbeing speaker series, and a 6% 401k company match.
• Family accommodations: We offer a generous parental leave program of up to 20 weeks of 100% paid leave to care for and bond with your child.
• Employee care: We offer employees 100% paid leave for up to 12 weeks following their own illness.
• Professional growth + development: We have a comprehensive program to support your growth at Milk Makeup, lunch + learns, DEI led training sessions, and a learning and development program.
• Hybrid work model: We provide flexibility to support individual work styles, balance business needs, and ensure we live our values. We have a strong (and chill!) office culture in Soho with a dog-friendly environment and a well-stocked kitchen of snacks and drinks.
• MMU swag: We want you to get familiar with our new drops and re-up on any of your fave products.
