About POPCHEW
POPCHEW is a lifestyle fast food brand built for youth culture. We’re a fast growing startup that’s raised $10MM in venture capital to build the defining food brand of the next generation. We have an ambitious vision and have a lot of momentum behind us and look for ambitious, action oriented individuals who are unafraid to do what it takes to get to the next level.
Popchew is a food company. We believe that food is about so much more than what we eat, but about the experience we have. Popchew is building the future of fast food, combining great food with technology that enables incredible customer experiences.
We value outside the box thinking, creative solutions, and a passion for building something big.
What You’ll Do
- Lead growth and marketing at Popchew, initially as an individual contributor managing external contractors as needed. You should be as comfortable creating and conveying a marketing strategy to leadership as you are implementing it
- Own paid acquisition at Popchew, you will be responsible for the entire growth funnel from awareness to purchase, and then retention.
- Create and iterate on marketing strategy
- Build and execute collabs to monthly marketing campaigns that grow Popchew
- Create and own lifecycle marketing
- Think about how to create viral loops in the community
Knowledge, Skills, & Abilities
- Have previously owned and built paid acquisition funnels with budgets in the hundreds of thousands to millions of dollars
- A love for creative marketing and an eye for identifying/creating viral campaigns
- Strong communication skills with an ability to advocate/convey your strategy to leadership
- Collaborative approach which embodies Popchew’s culture and values
- Creative mindset and an ability to spot opportunities and cultivate ideas where others wouldn’t
- Analytical rigor and an ability to synthesize data into actionable insights
Preferred Qualifications
- Bachelor’s degree or equivalent marketing experience
- Experience leading or owning marketing in a previous role
- Marketing experience at a digital platform, app, or media company
