OVERVIEW
Rare Beauty, based in El Segundo, aims to break down unrealistic standards of perfection. Here at Rare Beauty, we place purpose and social impact at the heart of everything we do—from the products we make to the community we create. We empower our team and our community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. We promote self-acceptance and give people the tools they need to feel less alone in the world. Our mission is to help everyone celebrate their individuality by redefining what beautiful means. We take pride in offering best-in-class benefits, with medical monthly premiums covered by the Company at 100%, employee certification in mental health first aid at work, regular wellness activities, a quarterly makeup stipend, and much more!
POSITION SUMMARY
The Senior Manager of Global Influencer Marketing will be responsible for supporting press and influencer strategy, inclusive of events and mailers, across 20+ markets globally. This role involves working closely with the Director of Global PR + Influencer to develop the strategy and roadmap for international markets while taking the lead on identifying key opportunities, tracking success and defining KPIs. The ideal candidate will be a hands-on leader who can balance high-level strategy with day-to-day operational execution.
RESPONSIBILITIES
- Manage day-to-day communication with international PR agencies, owning communication in select regions
- Execute ideation and implementation of international influencer initiatives, including PR mailers, ensuring messaging & brand standard are maintained.
- Collaborate with PR agencies to identify key always-on opportunities across all markets through strategic partnerships and seedings
- Drive initiatives that elevate the brand’s presence across global markets, ensuring messaging consistency and adherence to brand guidelines
- Monitor international industry trends, competitive activity, and emerging platforms to ensure Rare Beauty stays at the forefront of influencer marketing
- Support development and execution of in-market PR events, working directly with PR agencies and production agencies on all aspects
- Oversee international PR operations, ensuring timelines align with product launches in each country and tracking progress.
- Guide and oversee Assistant Manager, fostering a collaborative and high-performing team environment
- Work closely with North America PR to create an immersive global experience for brand launches
- Work cross-functionally with Social Media, Consumer Marketing, Creative, Education and Product Development teams as need for launches and collaborative activations
- Support global retailer campaigns (e.g., Sephora) by coordinating influencer participation and co-branded initiatives.
- Be an expert on the latest social media and influencer trends and tools, providing recommendations on new channels to test and develop new ways of partnering with influencers
- Additional responsibilities as assigned
REQUIREMENTS
- Bachelor's degree in Marketing, Communications, or a related field
- 6+ years of experience in influencer marketing
- Beauty industry experience preferred
- Strong understanding of influencer marketing trends, social media platforms, and best practices
- Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships
- Highly organized and detail-oriented, with the ability to manage multiple projects
- Proactive and creative problem-solver
PHYSICAL DEMANDS
- Prolonged periods sitting at a desk and working on a computer
- Unloading & loading product packages, setting up events
- Willingness to travel internationally as required
