OVERVIEW:
The Social Media Manager develops and executes a centralized strategy to help attract and engage potential buyers and existing homeowners, as well as enhance and celebrate our reputation and brand positioning. This role requires a curious, self-motivated individual who can strategize and execute integrated marketing communications, brand-building messages, corporate communications and issues management in brand voice across social media networks. This position will drive the success of our social media efforts through a combination of strategic planning and ongoing tactical execution.
PRIMARY DUTIES & RESPONSIBILITIES:
Manages Social Media marketing campaigns and day-to-day activities on several social properties including, but not limited to, Facebook, Twitter, Instagram, Pinterest, Google+, Blog etc.:
Creates, curates and manages all relevant content for social properties (i.e. images, video and written).
Develops yearlong content calendar that integrates promotional, seasonal and relevant pop-culture inspired content that prompts engagement and enhances the brand reputation.
Monitors, listens and responds to users in a social, engaging & inviting way across all Social Media channels.
Cultivates leads & interest via conversation mining
Conducts online advocacy and build relationships with applicable companies & influencers to promote an open stream for cross-promotions.
Identifies threats and opportunities in user generated content surrounding the business. Reports notable threats to appropriate management.
Develops and expands community of followers across all social channels.
Oversees design (i.e. Facebook timeline cover, profile pic, thumbnails/images, ads, Twitter profile, blog, etc...)
Designs, creates and manages promotions and social advertising in partnership with media buying agency and Digital Advertising manager.
Maintains a consistent writing style and voice across all communications.
Analyzes, reviews, and reports monthly in an effort to maximize results; translates anecdotal or qualitative data into recommendations and plans for revising/optimizing Social Media efforts.
Ensures brand reputation is enhanced by social media activities.
Collaborates with the Customer Experience team to develop a strategy and implements a proactive process for capturing customer online reviews.
Maintains, executes and evolves Influencer outreach program (targeting consumers, homeowners, real estate agents, industry experts, etc...)
Develops and maintains strategic relationships with external blogs, forums, groups, third party message boards and fan communities (as applicable).
Provides tools, processes, training and thought-leadership to the field marketing team for local social initiatives.
Monitors trends in Social Media tools, applications, channels, design and strategy; provides recommendations based on these trends.
Monitors effective benchmarks (best practices) for measuring the impact of Social Media campaigns & initiatives.
EDUCATION & EXPERIENCE:
Bachelor’s degree in Marketing, Communications, English or a related field
3-5 years of related Social Media experience
Must be able to demonstrate strong editorial judgment and excellent writing skills.
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
Demonstrates creativity and documented immersion in Social Media (give links to profiles as examples)
Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
Basic knowledge of search engine optimization (SEO) techniques and how to make the social program benefit using them. Highly knowledgeable in the principles of “Search and Social”
Ability to multi-task and manage multiple projects simultaneously.
Experience with social listening & publishing tools is preferred (Sprinklr, Radian6, etc…)
Proficiency with Microsoft Office (PowerPoint, Word and Excel)
Displays ability to effectively communicate information and ideas in written and video format.
Possesses functional knowledge and/or personal experience with WordPress.
- Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
