Job Description
Planet Interactive is seeking a remote
Digital Marketing Campaign Specialist (B2B) to assist one of our clients that provide a data collaboration platform for some of the world’s most innovative companies.
The
Digital Marketing Campaign Specialist will execute marketing campaigns across channels, report on performance, and manage digital projects end-to-end, on-time and in-budget.
- Pay: $45-$50/hr+ depending on experience
- Location: Remote (PST Hours - qualified candidates must be US Citizens and working within the US)
Digital Marketing Campaign Specialist Responsibilities: - Paid Media Campaign Management
- Execute monthly multi-channel campaigns across LinkedIn, 6sense, and other platforms.
- Manage campaign planning, setup, and optimization.
- Monitor performance and budget pacing 2x weekly.
- Ensure quality control across all campaign elements.
- Analytics & Reporting
- Develop comprehensive monthly campaign performance reports.
- Analyze and report on key metrics across paid social, programmatic, and publisher direct buys.
- Track lead quality and campaign effectiveness through Salesforce.
- Provide ad-hoc performance analysis as needed.
- Project & Platform Management
- Coordinate cross-functional marketing initiatives using Asana.
- Manage lead processing from multiple publishers.
- Maintain and optimize Drift conversational marketing playbooks.
- Support email nurture programs and newsletter initiatives.
- QA landing pages, emails, and ads to ensure accuracy of messaging, and creative.
Digital Marketing Campaign Specialist Qualifications:
- Experience with LinkedIn Ads, 6sense, and social media advertising platforms.
- Strong analytical and reporting capabilities.
- Proficiency with SFDC, Marketo, and Drift.
- Expert project manager.
- Detail-oriented with ability to manage multiple concurrent campaigns.
