Director of Marketing – Assisted Living | Make a Difference Every Day

Are you a dynamic relationship builder with a passion for seniors and a talent for telling meaningful stories? We’re looking for an experienced Director of Marketing to lead occupancy growth for our assisted living community and help families discover a place their loved ones can truly call home.

This isn’t just a marketing role—it’s an opportunity to change lives, support families, and represent a community built on compassion, dignity, and exceptional care.

What You’ll Do

As our Director of Marketing, you will be the heart of our outreach and the face of our community. Your mission is to connect with families, professionals, and partners to drive census while showcasing what makes our community special.

Develop and execute strategic marketing and outreach plans to achieve occupancy goals
Build strong relationships with hospitals, physicians, senior centers, and referral partners
Conduct tours that inspire confidence, comfort, and excitement
Guide families through the decision-making process with empathy and professionalism
Plan engaging events, open houses, and community partnerships
Collaborate with leadership to strengthen brand presence and reputation
Track leads, conversions, and trends using CRM tools
Represent the community at networking and industry events

Who You Are

You are more than a marketer—you are a trusted advisor and storyteller.

2+ years of marketing/sales experience in assisted living, senior housing, or healthcare (preferred)
Proven track record of meeting occupancy and sales goals
Exceptional communication and relationship-building skills
Compassionate, mission-driven, and family-focused
Organized, goal-oriented, and comfortable with CRM systems
Ability to work some evenings and weekends for events as needed

Why Join Us?

Competitive salary with performance incentives
Supportive leadership and team culture
Opportunity for professional growth
A role where your work truly matters
Beautiful community filled with amazing residents and families

Every day, you’ll help families find peace of mind and seniors find a vibrant place to live their best life. If you’re ready for a rewarding career where heart meets purpose, we’d love to meet you.

Apply today and help us welcome more families home.

Equal Opportunity Employer • Drug-Free Workplace

Job Type: Full-time

Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

People with a criminal record are encouraged to apply

Work Location: In person

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