About the position

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. The Global Social Media Center of Excellence (COE) is a key part of the Digital Engagement team within the Global Commercial Capabilities and Innovation organization. The team focuses on creating best-in-any-class social media commercial strategies, delivering breakthrough digital and creative solutions that accelerate launches, improve patient outcomes, and drive business growth. As a key pillar of this transformation, the Global Social Media team plays a pivotal role in shaping how we connect with patients, caregivers, and healthcare professionals across the digital landscape. Our mission is to be a best-in-any-class global capability that authentically connects with customers, uses data and insights to inform platform and content strategy, and fosters a culture of continuous innovation and knowledge-sharing across the digital ecosystem. We are seeking an innovative social media expert to accelerate the expansion of our award-winning Global Social Media Center of Excellence. This role will work cross-functionally across business units and customer groups, spanning a mix of established brands with new indications - medical affairs, and paid media teams to craft and enable tailored social media strategies that support customers’ needs for key business priorities across Lilly USA. Lilly’s Global Social Media COE builds deep, channel-specific expertise, scalable processes, and a culture rooted in continuous learning and experimentation. Through this work, we foster meaningful connections with patients, their loved ones, and healthcare providers—ultimately helping to fulfill Lilly’s purpose: to make life better for people around the world.

Responsibilities

Self-Starter: As social media platforms continually evolve, this individual must stay current with social media trends, new platforms, and best practices for working with social networks. Able to understand market trends associated with current prioritized platforms (Facebook, Instagram, YouTube, TikTok, X, Snapchat, Reddit).
Ability to navigate a highly matrixed organization: Help develop organic and paid social media strategies, collaborating with internal social, website, search, creative, and media partners to drive business results. Able to understand the different audiences and opportunities that an organic community presents compared to paid social. Integrate into the Brand team(s) to understand their strategy, goals, and objectives to assist in making recommendations based on social experience. Serve as a trusted partner as they move content through Lilly’s internal content review processes.
Collaboration: The Strategist will engage in close collaboration with community managers, social listeners, and fellow strategists within the team. The social listeners can assist with integrating the overarching brand strategy, consumer insights, and data-driven needs of the target patient. Community managers can share real-time information on consumers’ behavior on social media. Able to partner with internal IT teams and agencies to implement processes for launching already-approved capabilities. Assist the Social Strategy and Capabilities team in creating a comprehensive social media strategy playbook, leveraging social expertise to enhance our brand's presence across all platforms. Stay ahead of emerging trends and provide teams with regular updates on the latest platform offerings and functionalities, ensuring alignment with current and future opportunities.
Measurement and Applying Findings: Assist in delivering insights to brands on a monthly or quarterly basis on data from social listening, community managers, and other data sources. Leverage data to make recommendations for social media execution, foster integration with other channels, and uncover opportunities to start or stop activities to maximize business results. Partner with brands, data/analytics, media services, web, and search to KPIs that can be quickly delivered to leadership via scorecards.
Risk Management: Ensure strict compliance with all Lilly guidelines, good promotional practices, privacy policies, and all other relevant FDA, quality, or process-related policies and procedures. Partner with Brand Teams, Legal, Enablement, Compliance and Privacy to ensure appropriate execution of marketing strategy. Understand and practice appropriate Marketing and Medical interactions. Ensure that content meets Lilly Brand and Brand standards, and that the consumer experience aligns with the brand promise. Demonstrate knowledge and commitment to all applicable laws, regulations, and policies that govern the conduct of social media-related activities.

Requirements

Bachelor’s Degree
2 or more years of Digital or Social Media Marketing experience, and leading the development and execution of Social Media Strategy for brands and/or functional areas
Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role.

Nice-to-haves

Proven ability to translate consumer insights and brand strategies into effective marketing campaigns
Collaborative and inclusive in nature, connecting across a highly matrixed organization with agility and respect for people
Experience developing and executing pharmaceutical industry content, particularly in terms of managing Medical, Legal & Regulatory review processes
Comfortable navigating ambiguity to effectively resolve problems and identify solutions
Proven track record of successfully working with cross-functional teams to deliver results
Demonstrated ability to work in a dynamic, rapidly changing environment
Strong verbal and written communications skills with high attention to detail
Strong problem-solving skills

Benefits

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).

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Manager, Social Media Strategists Specialty Brands

Manager, Social Media Strategists Specialty Brands