Position: Fractional Chief Marketing Officer (CMO)

Location: Remote / Offshore

Engagement Type: Fractional / Contract (15–40 hours/month depending on scope)

Reports To: CEO / COO

About the Role

We are seeking a strategic and execution-oriented Fractional Chief Marketing Officer (CMO) to lead our marketing strategy, demand generation, and brand positioning efforts. This is a remote, offshore-friendly role designed for a senior marketing leader who can operate at both strategic and tactical levels.

The ideal candidate has experience building marketing engines for Fintech/Banking/ Product Companies/ Professional services firms and understands lead generation in regulated or compliance-driven industries.

Key Responsibilities Strategic Leadership

Develop and own the annual and quarterly marketing strategy
Define positioning, messaging, and brand differentiation
Establish KPIs tied to revenue growth and pipeline development
Align marketing with business development and sales goals

Demand Generation

Design scalable lead generation strategies (organic + paid)
Oversee Linked In thought leadership strategy
Build and optimize email and nurture funnels
Implement outbound and inbound marketing frameworks

Brand & Market Positioning

Refine value proposition and service messaging
Guide content strategy (blogs, whitepapers, webinars, case studies)
Ensure consistency across all client touchpoints

Performance & Optimization

Set up marketing dashboards and reporting structure
Analyze campaign performance and optimize ROI
Manage marketing budget and vendor relationships

Team & Vendor Oversight

Manage Marketing Associate and external vendors
Recommend tools, automation platforms, and CRM improvements
Build scalable marketing infrastructure

Qualifications

10+ years of marketing experience, with 3+ years in a leadership role
Proven experience in Fintech/Banking/ Product Companies/ Professional services
Strong understanding of digital marketing, Linked In growth, email funnels, and performance metrics
Experience working with both onshore, offshore or distributed teams
Strategic thinker with strong execution capabilities

Preferred

Experience in compliance, legal, risk, consulting, or financial services sectors
Experience building marketing functions from early stage to growth stage
Familiarity with Hub Spot, Salesforce, or similar CRM platforms

Engagement Structure

Monthly retainer-based compensation
Clear quarterly KPIs tied to pipeline growth and brand visibility
Flexible working hours aligned with U.S. leadership availability

Job Type: Part-time

Pay: $75.00 - $100.00 per hour

Expected hours: 15 – 40 per week

Work Location

Remote

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Fractional Chief Marketing Officer; CMO