Gown Boutique and Lucky Bride are seeking a results-driven, creative, and strategic Marketing Specialist/ Content Creator to lead and execute marketing initiatives across digital platforms. This role is responsible for driving customer engagement, increasing appointment counts, and elevating brand presence through intentional campaigns, content creation, and performance analysis.

The Marketing Specialist will work closely with leadership and external partners to ensure marketing strategies align with business goals and are executed efficiently across all channels.

Key Responsibilities1. Appointment Generation & Campaign Management

Track and manage appointment volume.
Achieve monthly appointment goals based on business targets
Plan and execute promotional campaigns with consistent messaging and clear differentiation
Collaborate with leadership to develop and maintain a monthly marketing calendar aligned with business priorities

2. External Partner Collaboration

SEO Management: Coordinate with the SEO agency to ensure 100% completion of monthly deliverables
PR Management: Partner with the PR firm to secure press placements and media coverage
Target: 5 media placements per quarter (or adjusted based on goals)

3. Customer & Store Communications

Create engaging content across Instagram, TikTok, Pinterest, YouTube, and Facebook (including Stories)
Develop reels, tag-a-friend posts, and content highlighting the shop’s unique differentiators
Manage online reputation by responding to reviews, comments, and inquiries
Track and analyze campaign performance to improve engagement and conversions
Target: 10–15% conversion rate on marketing campaigns

4. Reporting & Strategy

Analyze ad performance to ensure efficient use of marketing spend
Provide weekly progress updates and detailed recaps following travel or special events
Host monthly strategy check-ins with leadership to review performance and adjust goals

5.Team Collaboration

Act as a Stylist Assistant 3 weekends per month and as needed for coverage
Liaise with service providers and vendors to coordinate marketing initiatives
Attend and recap special events for internal reporting and marketing use

Qualifications

Proven experience in marketing, social media management, and content creation
Retail or bridal industry experience preferred
Strong understanding of SEO, PR, digital marketing, and campaign strategy
Proficiency in Canva, and analytics platforms
Exceptional communication, organization, and time-management skills
Ability to multitask and meet deadlines in a fast-paced, customer-focused environment

Why Join Us?

This is an opportunity to lead marketing for two well-established, high-energy bridal brands that value creativity, strategy, collaboration, and results. You’ll have the freedom to innovate, the support of a strong leadership team, and the ability to directly impact growth and success.

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Marketing Specialist and Content Creator