Marketing Manager • Marketing/Administration • Santa Clara County

Position Summary

Under the general direction of the CMO, the Marketing Manager is responsible for the execution of RealOptions marketing initiatives, analyzing data, and collaborating with other teams to achieve RealOptions’ mission to expand our reach and safeguard lives.

Education Requirements

Bachelor's degree in marketing preferred or prior marketing experience

2 years of marketing or business development experience in positions of increasing responsibility - with a focus on market expansion

Three years of experience in a leadership role

Essential Skills

Agreement with our statement of faith and the biblical basis for the sanctity of human life

Clear understanding of the pro-life movement and the diverse market segments

Demonstrates ability to lead and collaborate with Patient Services and the Community Outreach Teams

Outstanding communication and interpersonal skills

Knowledge of marketing principles, branding, and service offerings

Understanding of changing market dynamics and analytical skills

Entrepreneurial spirit

Roles & Responsibilities

Works with CMO to create, plan, execute, and monitor effective marketing plans and campaigns - with our marketing partners

Tracks growth objectives for each branch of ministry and use data and reports to influence business and ministry strategies and plans

Oversee social media strategies, content creation, and engagement to build brand awareness to increase supporter and patient engagements

Review and respond to patient reviews on Google Business Profile, Yelp, Facebook, and So Tell Us

Develop and manage RealOptions marketing communication channels - supporter and patient

Develop and manage all supporter, RealTalk, Hope, CCO & patient marketing materials

Entrepreneurial spirit

Training and Development

Work closely with the CMO to learn all aspects of RealOptions marketing strategies and how we message to supporters and patients

Attend marketing conferences and educational programs to stay abreast of changes in the marketplace

Candidates, please email your Employment Application, resume with a cover letter, and references to Leah Gaul, Director of Operations & Human Resources, at Leah@realoptions.net. We thank all applicants for their interest but wish to advise that only those selected for an interview will be contacted by email. No phone calls please .

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RealOptions is hiring: Marketing Manager in California