About Umami Riot

Umami Riot is a chef-driven hospitality collective founded by James Beard Award–winning chefs Tim and Nancy Cushman. Our portfolio includes o ya, Bianca, Hojoko, Clucks Asian Chicken, and gogo ya. Each concept defined by a distinct voice, visual language, and cultural point of view, united by a shared commitment to flavor, creativity, and experience.

As Umami Riot continues to evolve and expand, content and social media play a critical role in shaping how guests discover, engage with, and advocate for our brands.

Position Overview

The Content & Social Media Manager is responsible for end-to-end content creation, social media strategy, and performance management across the Umami Riot portfolio. This role owns content capture, manages photo and video shoots, builds and executes social media calendars, and measures performance across all platforms.

This position is both creative and analytical focused on telling compelling brand stories while driving measurable growth in followers, engagement, reach, collaborations, and visibility across owned and partner channels.

Key Responsibilities

Content Creation & Capture

Lead all content capture across the portfolio, including food, beverage, chef features, events, interiors, and behind-the-scenes storytelling
Plan, manage, and execute photo and video shoots, including coordination with photographers, videographers, culinary teams, and operations
Build and maintain an organized content library that supports ongoing marketing, social, PR, and award submissions
Ensure all content aligns with each concept’s brand voice, aesthetic, and positioning

Social Media Strategy & Calendar Management

Develop and manage monthly, quarterly, and annual social media calendars across all Umami Riot concepts
Plan content around:
Signature food and beverage
Chef and team features
Events, promotions, and special programming
Seasonal moments and social media holidays
Awards, accolades, and media recognition
Execute posting across all active platforms, ensuring consistent cadence and high-quality storytelling
Adapt content for each platform while maintaining brand consistency

Growth, Engagement & Platform Expansion

Drive measurable growth in:
Followers
Engagement (likes, comments, shares, saves)
Reach and impressions
Collaborations and influencer engagement
Identify, test, and expand into new and emerging platforms, including TikTok, YouTube, blogs, podcasts, and other owned channels
Repurpose content across platforms to maximize reach, longevity, and ROI
Collaborate with internal teams to identify new content formats and storytelling opportunities

Partnerships, Collaborations & Influencer Engagement

Collaborate with venue and media partners such as The Street, The Verb, and similar organizations to create shared content and coordinated posts
Support influencer engagement initiatives, including outreach, coordination, and content capture
Ensure all collaborations align with brand standards and deliver meaningful exposure and engagement
Track performance of collaborative content and partnerships

Awards, Recognition & Visibility

Support award submissions by developing and curating strong visual and social content
Maximize social media visibility around awards, nominations, and press coverage
Ensure content is optimized for both owned channels and third-party amplification

Analytics, Reporting & Optimization

Track and report on social media performance monthly, quarterly, and annually
Analyze metrics including follower growth, engagement rates, reach, impressions, and content performance
Provide insights and recommendations to improve strategy, content mix, posting cadence, and platform focus
Use data to inform future content planning and platform expansion
Create biannual competitive reporting for each concept

Qualifications

3+ years of experience in content creation and social media management, preferably within hospitality, food & beverage, lifestyle, or creative brands
Proven ability to manage photo and video shoots from planning through execution
Strong understanding of social platforms including Instagram, TikTok, YouTube, and emerging channels
Demonstrated success growing social followings and engagement
Strong visual eye with experience developing content that is both brand-aligned and performance-driven
Excellent organizational and calendar management skills
Comfortable working in a fast-paced, multi-concept environment
Strong communication and collaboration skills
Experience working with partners, collaborators, or influencers preferred
Passion for food, hospitality, and storytelling
Proficiency in Adobe Creative Suite (Photoshop, Illustrator), Adobe Creative Cloud applications, and video editing software
Familiarity with social media management tools
Strong understanding of SEO principles, keyword research, Google Analytics, web analytics, and social listening tools
Knowledge of Facebook Advertising platform and experience in running paid campaigns
Excellent graphic design skills with an eye for branding consistency

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Content and Social Media Manager