Social Media Senior Strategist

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

Job Purpose

The Enterprise Social Media Department is seeking a Social Media Senior Strategist to lead the development and implementation of a comprehensive social marketing strategy. This position works closely with the Acura and Honda brands, other internal departments, and external partners to increase brand desire, support creative and digital efforts, and ultimately support sales.

Key Accountabilities

Content Strategy

• Serve as a company social media expert and advocate while maintaining a current understanding of best practices, features, strategies, and tactics for all existing and emerging platforms including Instagram, LinkedIn, YouTube Shorts, TikTok, Pinterest, Snapchat, Threads, Facebook, and X
• Develop and implement a cohesive social media strategy to achieve brand objectives, increase online presence, and increase web traffic
• Editorialize the brand through the lens of brand desire, marketing objectives, and pop culture to ensure relevance for target audiences
• Partner with marketing, PR, sales, and product planning teams on integrated plans from ideation to execution
• Supervise production shoots and event coverage

Vendor Management

• Identify and evaluate potential social media vendors and select suitable partners
• Negotiate terms, agreements, and service expectations to align with organizational goals
• Define and communicate key performance indicators and expected outcomes
• Onboard vendors and ensure understanding of brand, culture, and guidelines
• Manage vendor budgets and track expenses
• Foster collaborative vendor relationships to support long term partnerships
• Assess vendor performance and determine contract renewals or changes
• Resolve disputes or issues in a professional and timely manner

Qualifications, Experience, and Skills

Minimum Educational Qualifications

• BA or BS in marketing, communications, or related field

Minimum Experience

• Five or more years in communications, marketing, or social media management
• Advanced knowledge of social platforms including LinkedIn, Instagram, TikTok, and Facebook
• Advanced understanding of automotive and motorsports industries

Other Job Specific Skills

• Proficiency in paid, owned, and earned social media
• Experience mitigating or resolving brand risk and crises
• Strong communication skills and cross functional collaboration abilities
• Detail oriented with strong analytical and risk assessment skills
• Ability to adapt to evolving technologies and digital trends
• Strong project management skills and ability to work under tight deadlines
• Creative thinker with strong design sensibility
• Ability to analyze data and extract insights to improve social media performance
• Passion for vehicles

Working Conditions

• Seventy five percent office based work including laptop, meetings, and calls
• Twenty five percent on set content production, event support, and travel
• Occasional night or weekend hours with overtime available
• Location: Torrance, California

What differentiates Honda and make us an employer of choice?

Total Rewards

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Paid Overtime
• Regional Bonus (when applicable)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)

Career Growth

• Advancement Opportunities
• Career Mobility
• Education Reimbursement for Continued Learning
• Training and Development Programs

Additional Offerings

• Tuition Assistance & Student Loan Repayment
• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.