Digital Marketing / CRM Manager with Email Marketing

Our client, the Digital Experiences & Media team of a global tech leader, is seeking a CRM Manager with strong email marketing expertise. This is a 6-month, full-time (40 hours/week) assignment with high potential for extension, requiring onsite presence Monday through Thursday (nonnegotiable) at their Northern New Jersey office.

To apply and be considered, you must reply with the following:

• Full legal name:
• City of residence
• Top 3 skills - please describe (in full sentences) your experience with the following:

1. Email and CRM strategy, execution, and best practices:

2. Analyzing, reporting, and synthesizing data on campaign performance:

3. Collaborating cross-functionally with multiple teams to execute campaigns:

The CRM Manager will

• Build relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs
• Manage CRM programs including development of test and learn activations, applying learnings to future activations and audience management
• Drive campaign performance optimization through data-driven testing, audience segmentation, and data science modeling
• Align CRM creative with marketing team to create fit-for-purpose, consumer-centric copy & content to impact the business driving traffic to the website, yield conversions and being mindful of consumer journey phase and intent
• Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so that campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the brand email channel
• Manage execution of CRM campaigns via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended

The CRM Manager must have

• 4+ years of experience in CRM best practices and managing email marketing campaigns
• Knowledge of CRM principals and best practices
• Basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems
• Proficiency in MS Office (especially Excel and PPT)
• Skills in analyzing reports on campaign performance and ability to synthesize recommendations
• Ability to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion
• Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment
• Bachelor's degree
• Skills in Tableau reporting and analysis are a plus!

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.