Digital Marketing, SEO & Website Strategist – Full

Company: Bread & Butter Hospitality Group

Position: Full-Time Digital SEO Strategist

Industry: Hospitality / Restaurant Group

Bread & Butter Hospitality Group is seeking an experienced, results-driven Digital SEO Strategist to join our growing marketing team.

We are looking for a highly motivated individual who specializes in search engine optimization, digital advertising, website management, and online visibility. The ideal candidate will be responsible for improving our digital presence across multiple restaurant brands, driving website traffic, increasing search rankings, and maximizing our return on digital advertising investments.

Key Responsibilities

Website Management: Oversee, maintain, update, and optimize multiple restaurant websites for performance, user experience, and conversions.

SEO (Search Engine Optimization): Develop and implement strategies to improve organic search rankings, local visibility, and website traffic.

Google Rankings & Analytics: Monitor keyword rankings, analyze competitors, track website performance, and provide actionable reports using Google Analytics 4 and Google Search Console.

PPC (Pay-Per-Click Advertising): Create, manage, and optimize Google Ads campaigns to maximize conversions and advertising ROI.

SEM (Search Engine Marketing): Develop paid search strategies to increase brand visibility, reservations, and customer acquisition.

Meta Advertising: Manage and optimize Facebook and Instagram advertising campaigns, including audience targeting, retargeting, and performance tracking.

VSO (Voice Search Optimization): Optimize our digital presence for voice searches through platforms such as Siri, Google Assistant, and other voice-enabled search tools.

Apple Search Optimization: Improve business visibility across Apple Maps, Apple Business Connect, and Apple's search ecosystem.

AI Search Optimization: Develop strategies to improve brand visibility across AI-powered search platforms, including ChatGPT, Google AI Overviews, Gemini, and other emerging AI search technologies.

Local SEO: Optimize Google Business Profiles, online directories, location-based keywords, and search visibility for all restaurant locations.

Reporting & Strategy: Provide regular performance reports outlining keyword rankings, website traffic, advertising spend, conversions, and opportunities for growth.

Qualifications

Proven experience in SEO, SEM, PPC, and digital marketing strategy.

Strong working knowledge of Google Analytics 4, Google Ads, Google Search Console, and Meta Ads Manager.

Experience managing and optimizing multiple websites.

Understanding of local SEO, Google Business Profiles, and Apple Business Connect.

Knowledge of emerging AI search trends and optimization techniques.

Ability to analyze data, identify opportunities, and implement measurable improvements.

Strong organizational skills and ability to manage multiple brands and campaigns simultaneously.

Experience in restaurant, hospitality, or multi-location business marketing is a plus.

What We're Looking For We need someone who is proactive, analytical, creative, and results-oriented. This is a hands-on position for someone who understands how to turn digital visibility into measurable business growth.

Our goal is not simply to increase website traffic, but to drive reservations, online orders, private events, catering inquiries, and overall brand awareness across our restaurant portfolio.

Please respond to this posting with your resume, relevant experience, and examples of SEO, PPC, or digital marketing campaigns you have successfully managed.

We are looking for an experienced professional who can take ownership of our digital search and advertising strategies and help bring our brands to the next level.