Vice President Marketing

JOB SUMMARY

The Vice President of Marketing is a visionary growth leader who defines how the brand lives, evolves, and wins in the marketplace. This executive role sets the long-term marketing vision for a high-growth, multi-billion-dollar retail organization, uniting brand, performance, and data to drive meaningful customer connection and sustained revenue growth across hundreds of physical locations and digital channels.

With a balance of creativity and analytics, this leader builds iconic brand experiences, fuels customer acquisition and loyalty, and ensures marketing is a measurable growth engine for the enterprise.

JOB DUTIES AND ESSENTIAL FUNCTIONS

• Set and champion a bold, brand-forward marketing vision that differentiates the company and creates emotional connection with customers at scale.
• Lead enterprise, omnichannel marketing strategies that integrate brand storytelling with performance marketing to drive traffic, conversion, and lifetime value.
• Oversee all marketing functions including brand strategy, creative, digital and performance marketing, print, email, search (SEO/SEM), social media, sponsorships, CRM, and loyalty programs.
• Define and evolve brand positioning, value propositions, and customer promises to ensure clarity, consistency, and relevance across every touchpoint.
• Leverage advanced analytics, customer insights, and market intelligence to inform strategy, prioritize investments, and optimize outcomes.
• Establish enterprise marketing KPIs, dashboards, and attribution models to clearly measure impact, ROI, and business contribution.
• Anticipate shifts in customer behavior, technology, and competitive dynamics; translate insight into agile, forward-looking strategies.
• Lead new store and market-entry marketing strategies that generate excitement, accelerate awareness, and build strong local brand presence.
• Partner with executive leadership and cross-functional teams to align brand, promotional strategy, merchandising, operations, real estate, and growth initiatives.
• Build, inspire, and scale a high-performing marketing organization with strong succession planning, talent development, and accountability.
• Act as a strategic thought partner to senior leadership, bringing informed perspectives, decisive recommendations, and enterprise-wide influence.
• Exercise sound judgment, discretion, and independent decision-making authority while maintaining professionalism and confidentiality.
• Perform additional responsibilities as needed to support innovation and business growth.

QUALIFICATIONS

• 10+ years of progressive marketing leadership experience, preferably within large-scale retail, consumer, or omnichannel environments.
• Demonstrated success building and evolving powerful brands while delivering measurable growth and commercial impact.
• Deep expertise in data-driven marketing, analytics, CRM, loyalty ecosystems, and customer lifecycle management.
• Proven ability to integrate brand strategy with performance marketing and revenue objectives.
• Strong strategic and analytical mindset with the ability to translate complex data into clear direction and action.
• Executive-level communication and storytelling skills with the ability to influence and inspire diverse stakeholders.
• Experience scaling teams, platforms, and processes in fast-growth environments.
• Adaptive, forward-thinking leader who thrives amid change and complexity.
• High standards of integrity, professionalism, and confidentiality.
• Proficient with Microsoft Office Suite and modern marketing technology platforms.

SUPERVISORY RESPONSIBILITIES

• Yes – responsible for leading and developing an enterprise marketing organization.