Chief Digital Marketing & Strategy Officer (CDMSO)

Chief Digital Marketing & Strategy Officer (CDMSO)

About the Company

Popular professional sports team

Industry

Sports

Type

Privately Held

Founded

1972

Employees

51-200

Categories

• Sporting Goods
• Auctions
• Draft
• Features
• Free Agency
• Game Center Live
• Hospitality
• Ice Hockey
• National Hockey League
• New York Islanders
• News
• Nhl
• Nhl.com
• Photos
• Players
• Playoffs
• Scores
• Shop
• Sports Teams & Leagues
• Standings
• Stanley Cup
• Tickets
• Video
• Winter Classic
• Sports

Business Classifications

• E-Commerce
• B2C
• Mobile

About the Role

The Company is seeking a Chief Digital Marketing and Strategy Officer (CDMSO) to join its executive leadership team. The successful candidate will be responsible for driving enterprise-wide digital transformation, data-informed decision-making, and the overall digital strategy that impacts fan engagement, revenue generation, and performance measurement. This role demands a leader with a strong background in digital marketing, data analytics, and technology, particularly within the sports, entertainment, or consumer-facing industries. The CDMSO will oversee a range of functions, including business strategy, marketing technology, performance marketing, and creative marketing, and must be adept at integrating these into a cohesive, data-driven ecosystem. Strategic leadership, exceptional collaboration, and the ability to translate complex data into actionable business insights are essential.

Applicants for the CDMSO position at the company should have a minimum of 12 years' experience in digital strategy, marketing, or analytics leadership roles, with a proven track record of driving organizational transformation through data and digital innovation. The role requires a deep understanding of digital marketing channels, martech ecosystems, CRM, and customer data platforms, as well as strong command of analytics tools and data visualization platforms. The ideal candidate will be a strategic thinker, an exceptional communicator, and a collaborative leader with a builder's mindset. Personal attributes such as being highly analytical, having strong commercial instincts, and balancing creativity with precision are also key. Success in the role will be measured by the establishment of a robust data infrastructure, the redefinition of digital marketing strategy, and the strengthening of collaboration across the organization.

Travel Percent

Less than 10%

Functions

• Marketing
• Strategy