Sr. Product Marketing Manager, Kcentra

Position Overview

The Senior Product Manager will support the development of strategy and execute tactics directed at healthcare professionals (HCP) in the hospital setting for the promotion of KCENTRA in the US. This role drives brand growth and increases brand equity through insight-driven marketing recommendations and execution focused on HCP education, adoption, and advocacy. It also advances and manages the core promotional strategy, peer-based promotional plan, and HCP scientific education plan while supporting annual brand planning and agency management.

Key Responsibilities

• Develop impactful creative, messaging, and core content aligned with the commercial strategy.
• Drive non-personal and personal HCP engagement and education activities.
• Lead cross-functional teams—including medical affairs, insights analytics, corporate accounts, and field sales—to drive key insights and customer-driven decisions for the brand.

Required Qualifications

• Bachelor's degree in life sciences or healthcare discipline.
• Minimum 7 years of relevant healthcare experience with 5+ years in commercial marketing in the pharmaceutical, biotech, or medical device industry.
• Strong marketing acumen with expertise in marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
• Experience developing and executing a wide range of successful online and offline tactics, including digital, print, and video.
• Exhibits passion, empathy, and the ability to solve brand challenges by building meaningful experiences with both consumers and HCPs.
• Proven experience building productive partnerships and collaborating effectively in a matrix organization.

Preferred Qualifications

• MBA preferred.
• Experience marketing to HCPs within the hospital setting.

Benefits & Perks

• Benefits effective from day 1 for CSL employees working at least 30 hours per week.
• Comprehensive health care, financial protection, mental health resources, emergency backup care, and family support.
• Resources designed to support employees at every stage of their life and career.