District Event Marketing Manager - Roofing

Position Summary: The District Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of Event Marketers to build brand awareness and generate sales leads throughout their designated district. In addition, they are responsible for sourcing direct-to-consumer events, managing budgets, resource planning, staff schedules, and successful event execution.

Essential Duties and Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
• Identify, schedule, and plan event calendar for team of Event Marketers in the assigned district.
• Responsibility for budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads.
• Manage event marketing material and equipment set up and tear down.
• Collaborate with the local Operations and Installation Managers to grow brand presence within the local market.
• Recruit, hire, train, and develop Event Marketers and create accountability through established Event Marketer goals and KPIs.
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization.
• Track and report event metrics to evaluate performance and ROI of events.
• Responsible for exceeding sales lead quotas based on established KPIs.
• Performs other duties as assigned by supervisor.

Experience and Minimum Qualifications

• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
• 2+ years in a managerial position.
• Strong recruiting and training skills.
• Experience with large-scale budgeting and planning.
• Excellent written and verbal communication skills.
• Self-starter with the ability to manage and develop others.
• Ability to handle multiple priorities at one time.
• Strong planning and organizational skills.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends and pre-scheduled events
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.”
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality.
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
• Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion.
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
• Must hold a valid driver’s license and have reliable transportation to and from assigned events.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

• Experience in lead generation and/or experiential marketing.
• Previous management position(s) in Direct-to-Consumer marketing.
• Experience in multi-unit management.
• Previous experience in home improvement event marketing.

Travel Requirements

• More than 50% domestic travel required.

Overtime/Additional Hours Requirements

• Additional hours may be required (exempt positions).

Physical Requirements

• Normal office environment and field office/manufacturing/construction environment.
• Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates.
• Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

About Erie Home

Erie Home has been a trusted name in the home improvement industry since the 1970s. Today, we’re proud to be the #1 residential roofing company in America, with over 100 offices nationwide. We’re expanding fast, and we want passionate, d