Social Media Manager - Children's Fashion Brand!

Our client, a children's fashion brand, is seeking a Social Media Manager to join their team in their NYC office.

Responsibilities

• Develop and execute comprehensive social media strategies to increase brand visibility, engagement, traffic and conversion across relevant platforms, including but not limited to TikTok, Instagram and Facebook.
• Manage and maintain the company's social media profiles and presence, including creating and curating content, scheduling and publishing content, monitoring comments/messages and community management.
• Build social media editorial calendars to drive engagement, celebrate brand moments and drive sales throughout the year and key selling seasons.
• Utilize “boosting” and audience strategies to reach qualified consumers across social media and increase reach.
• Ideate and execute social media big ideas to drive broader marketing KPIs.
• Manager YouTube with up-to-date relevant campaign videos.
• Work with marketing leadership to develop social media KPIs.
• Analyze social media metrics and insights to evaluate campaign performance, identify areas for improvement, and provide regular reports and recommendations.

Qualifications

• Bachelor's degree.
• Social media experience within a direct-to-consumer company preferred. Apparel experience a plus.
• Proven experience in social media management, with a strong portfolio demonstrating successful social media campaigns and content creation across various platforms.
• Proven experience in influencer marketing with strong experience working with creators directly, managing agency campaigns (ex. IZEA), and working with influencer platforms and/or affiliate networks (ex. Grin, Aspire IQ, LTK).
• Must have previous experience with community management.
• Affiliate marketing a plus.
• Must be able to create as well as curate content for social media platforms.
• Excellent written communication skills, with a keen eye for detail and ability to adapt tone and style to different audiences and platforms.
• Proficiency in social media management tools, analytics platforms, and scheduling software. Knowledge of Dash Hudson a plus.
• Strong analytical skills and the ability to interpret data, draw actionable insights, and optimize strategies accordingly. GA4 knowledge a plus.

Please submit your resume for consideration.

You can use www.workgrades.com to collect and manage your references for free and share them with us or anyone else you choose. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.