Social Media Marketing Specialist

Grow with us!

We are currently staffing Social Media Marketers and Account Reps for our Summerlin location

About IAL Football

The International Arena League is dedicated to delivering an electrifying arena football experience that unites fans across the U.S., U.K., and Canada. With 12 teams competing in a 14-game regular season, followed by an intense playoff tournament and championship, our mission is to grow the tradition of arena football while introducing exciting rule innovations that enhance the pace, energy, and entertainment value of the game. From Las Vegas, Salt Lake City, and Cincinnati to arenas worldwide, we are committed to creating unforgettable experiences for players, fans, and communities, celebrating the spirit of competition, teamwork, and global connection through the sport of football.

Job Overview

We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze social media performance to connect with our audience authentically and effectively. Your energetic approach will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to influence our digital footprint and showcase your expertise in social media marketing.

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and engagement.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity to inform content planning.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to boost reach and engagement.
• Analyze web analytics and social media metrics with Google Analytics and web analytics tools to measure campaign effectiveness and optimize strategies.
• Engage with followers through relationship management practices, responding promptly to comments, messages, and reviews to foster community loyalty.
• Conduct keyword research for SEO purposes to enhance content visibility across search engines and social platforms.
• Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce promotions to ensure cohesive messaging.
• Proofread all content meticulously before publication to maintain brand voice and accuracy while supporting overall digital marketing efforts.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite is essential.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring online conversations.
• Knowledge of SEO best practices, keyword research techniques, and web analytics including Google Analytics.
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
• Strong skills in content creation including photography, video editing, and proofreading for clarity and impact.
• Ability to analyze data insights effectively to refine strategies for maximum engagement.
• Excellent relationship management skills with a proactive approach to community interaction.
• Understanding of branding principles, public relations strategies, and e-commerce integrations is a plus. Join us as a Social Media Marketing Specialist where your creativity fuels our brand story! Bring your energy, expertise, and enthusiasm to craft compelling narratives that resonate globally—making a real impact every day!

Job Types: Full-time, Part-time, Internship

Pay: $15.00 - $25.00 per hour

Expected hours: No less than 10 per week

Work Location: In person