マーケティングマネージャー

Currently our client, a Japanese company, is looking for an experienced Marketing Manager.

【Location】Buena Park, CA

【Position】 Marketing Manager

【Compensation】$77k - $81k

【Hiring Syle】Direct hiring, Full-time

・Lead marketing strategy and execution for the company’s mobile applications, including development support, feature updates, user acquisition, and retention campaigns.

・Manage ongoing maintenance of mobile applications, ensuring functionality, usability, and performance.

・Update and modify website and mobile app content in a timely manner based on business needs and marketing initiatives.

・Develop and implement digital marketing campaigns across web, app, and social media platforms.

・Ensure compliance with CCPA, CRPA, and ADA regulations across all digital media, collaborating with legal and IT department as needed.

・Track, analyze, and report on marketing performance metrics, providing insights to optimize campaigns.

・Bachelor’s Degree in Marketing, Communications, Business, Advertising, IT or similar field required

・Five (5) + years’ of experience in management

・Five (5) + years’ of experience in marketing

・Strong knowledge of mobile app development cycles and app store marketing strategies.

・Proven track record of developing and executing digital marketing campaigns.

・Familiarity with privacy regulations (CCPA, CRPA) and accessibility standards (ADA) in digital media.

・Basic knowledge of HTML, CSS, and JavaScript.

・Hands-on experience with tag implementation and debugging using tools such as Google Tag Manager (GTM), GA4, and other tracking tools to ensure accurate data collection.

・Server-side tracking implementation and management is a plus.