Director of Online Marketing

Our client, a design-led flooring brand known for creating some of the most beautiful hardwood, engineered, and vinyl products in the industry, is seeking a Director of Online Marketing to join their team! Their products are sold through a mix of big-box retail partners, e-commerce, and commercial channels.

As the business continues to scale, they are making a significant investment in digital and retail media and are looking for a senior marketing leader to help shape strategy, guide spend, and drive measurable growth.

What You’ll Do

As Director of Online Marketing, you’ll own the company’s digital growth engine, with responsibility for strategy, performance, and brand consistency across key online channels.

• Own and optimize $3M+ in annual digital marketing spend, with a heavy focus on retail media
• Lead performance across Home Depot (and expanding into Lowe’s), paid search, SEO, paid social, and emerging platforms
• Make smart, data-backed decisions about where to invest across upper vs. lower funnel
• Partner closely with retail media teams to maximize performance and push beyond standard recommendations
• Define digital strategy for both consumer and commercial audiences
• Translate premium product design and aesthetics into strong digital storytelling
• Build and report on KPIs, dashboards, and performance insights tied directly to revenue
• Serve as the most senior digital marketing voice in the organization, guiding strategy while staying hands-on
• Collaborate closely with offline marketing, sales, product, and creative teams

What They're Looking For

• 8+ years of experience in digital / performance marketing, with senior ownership responsibility
• Proven experience managing multi-million-dollar digital budgets and driving measurable ROI
• Deep expertise in retail media and e-commerce (Home Depot experience strongly preferred)
• Strong command of paid search (Google/Microsoft), SEO, and performance-driven paid media
• Highly data-focused, with the ability to clearly explain what’s working, what’s not, and why
• Strategic thinker with a creative and design-oriented mindset
• Experience in interiors, home décor, furniture, beauty, cosmetics, or other design-led consumer categories is a strong plus
• Confident, opinionated, and comfortable operating in an environment with strong existing viewpoints

If this role sounds of interest to you, apply today!

• Note: If you don't feel you match 100% of the job requirements, we still encourage you to submit an application for consideration.