Part-Time Social Media & Digital Marketing Coordinator

About the Role

Otium Nails & Lashes Cafe Lounge is seeking a creative, reliable, and AI-savvy Part-Time Social Media & Digital Marketing Coordinator to grow our online presence and help turn social media attention into appointments and sales.

This is a hybrid, part-time W-2 position averaging 10–20 hours per week, depending on content volume and campaign needs. Most work is remote, with one 2–3 hour in-store content session per month at our Brooklyn salon. Pay is $25–$30 per hour, depending on experience and portfolio.

Our nail artists capture fresh manicure content each day. You will select, edit, organize, and turn that raw material into polished content for Instagram and TikTok while also supporting influencer partnerships, paid advertising, website updates, and practical marketing campaigns.

Responsibilities

• Independently manage the salon’s official Instagram and TikTok accounts
• Monitor and respond to comments and direct messages during agreed working hours, and route appointment changes or sensitive customer issues to salon staff
• Create and maintain a consistent content calendar
• Edit and repurpose daily nail photos and vertical videos supplied by our nail artists
• Use AI tools for retouching, filters, color correction, captions, subtitles, creative variations, and workflow efficiency
• Write natural, engaging English captions for a U.S. audience
• Attend one monthly in-store session to photograph the salon, team, promotions, and evergreen brand content
• Give nail artists simple guidance for capturing stronger daily content
• Proactively research and contact relevant NYC beauty, nail, fashion, and lifestyle influencers
• Review influencer profiles, content quality, audience location, engagement authenticity, brand fit, media kits, and previous collaborations before recommending a partnership
• Respond to inbound influencer inquiries; coordinate salon visits, schedules, services, deliverables, posting timelines, and follow-up; and maintain an organized creator relationship tracker
• Plan, launch, monitor, and improve small paid campaigns in Meta Ads Manager and TikTok Ads Manager; assist with Google Ads when appropriate
• Create or update basic website pages and landing pages using AI and no-code tools such as Wix, Squarespace, or similar platforms
• Propose practical promotions and marketing ideas
• Submit a short weekly report covering completed work, content performance, influencer outreach, advertising spend, and next steps

All advertising budgets, influencer payments, discounts, and major campaign decisions require owner approval in advance.

Qualifications

• Strong visual taste and attention to detail
• A portfolio showing social media content, photography, or short-form video editing
• Familiarity with Instagram Reels and TikTok
• Comfortable using modern AI tools, Canva, CapCut, Adobe tools, or similar creative software
• Basic hands-on experience with Meta Ads Manager or TikTok Ads Manager—not only boosted posts
• Strong written English; Mandarin Chinese is a plus but is not required
• Based in or near New York City and available for one monthly in-person shoot
• Organized, dependable, responsive, and able to work independently

Marketing, Communications, Digital Media, Advertising, Design, Photography, and related students or recent graduates are welcome to apply. A strong portfolio and practical ability are more important than a specific degree. A six-month commitment is preferred.

The role begins with a 30-day paid introductory period. Final candidates may be invited to complete a short paid practical exercise using sample salon content and a basic advertising plan.

Candidates must be authorized to work in the United States for this employer by the start date. We do not provide employment-based visa sponsorship.

Pay: $25.00 - $30.00 per hour

Expected hours: 10.0 – 20.0 per week

Benefits

• Flexible schedule

Application Question(s)

• Please share a link to your portfolio or 2–3 examples of social media, photography, or short-form video work you personally created.
• Briefly describe one project where you used AI tools and/or Meta or TikTok Ads. Include the tools you used, your role, the approximate budget if applicable, and the result.

Ability to Commute

• Brooklyn, NY 11201 (Required)

Work Location: Hybrid remote in Brooklyn, NY 11201