Social Media Marketing Specialist

Role Overview

Promptelligence is a fast-growing brand at the intersection of AI, public-safety reform, mental-health advocacy, and author-driven thought leadership. We need a Social Media Marketing Specialist to build, manage, and scale our digital presence across all major platforms. The specialist will create high-impact content that drives book sales, course signups, newsletter growth, and overall brand authority.

Core Objectives

• Increase brand visibility across LinkedIn, X, Threads, Instagram, TikTok, and Facebook.
• Grow the Promptelligence audience with targeted messaging for:
• Dispatchers and public-safety professionals
• AI and tech audiences
• Mental-health communities
• Educators and transformation leaders
• Drive measurable engagement: comments, shares, saves, clicks, and conversions.
• Promote the Promptelligence book catalog and workbook series.
• Support launches of new courses, speaking engagements, and media appearances.

Primary Responsibilities

• Create short-form daily content (posts, carousels, quotes, micro-essays, AI graphics).
• Repurpose long-form content into structured social media formats.
• Write compelling captions optimized for SEO and social algorithms.
• Build platform-specific posting calendars.
• Run basic ad campaigns with clear ROI tracking.
• Identify trending topics to tie into mental health, AI, and 911 reform.
• Design branded graphics aligned with the Promptelligence identity.
• Manage community interactions: replies, DMs, comments.
• Coordinate cross-promotion with influencers, dispatch centers, and specialty groups.

Required Skills

• Strong copywriting (short, punchy, persuasive).
• Knowledge of brand storytelling and emotional hooks.
• Experience with Canva or equivalent tools.
• Proof of running growth or engagement campaigns.
• Ability to speak to audiences in trauma-informed, credible, no-nonsense language.
• Understanding of AI landscape and emergency-communications ecosystem is a plus.

Deliverables

• 30-day posting calendar
• Daily posts (text + image concepts)
• Weekly long-form article conversions for LinkedIn
• Monthly analytics + recommendations
• Campaign copy for book launches, course promotions, and media pushes
• Graphics library for ongoing reuse

Target KPIs

• Follower growth
• Engagement rate
• Website visits (promptelligence.net)
• Book downloads + sales
• Email list growth
• Conversion from organic posts

Brand Voice

Direct. Evidence-based. Empathetic but unsentimental.

Purpose-driven. Clear. Trauma-informed.

No sugar-coating. No fluff.

What Makes This Role Unique

Promptelligence isn’t “just another brand.”

We’re building a movement around

• AI-enabled transformation
• 911 dispatcher mental-health advocacy
• Trauma-informed public-safety innovation
• Real-world reform

The specialist plays a central role in amplifying that impact.