CMO

Chief Marketing Officer – High-Growth Functional CPG Brand

About The Company

Our client is a rapidly scaling functional CPG brand redefining how consumers start their day. With a strong DTC foundation, 1M+ customers served, and successful expansion into national retail, they are positioned for the next phase of omnichannel growth. Backed by a strong leadership team and a loyal community, the brand is creating a new category around wellness-forward rituals that deliver real, sustained energy and focus.

About The Role

This is a true executive leadership opportunity — not a title upgrade. The company is seeking a proven Chief Marketing Officer who has already led a $100M+ CPG brand through the transition from DTC to omnichannel retail, and understands how to architect the creative, growth, and operational backbone needed to scale toward $250M+.

This leader will oversee the entire marketing function: Brand, Growth, Retention/Lifecycle, Content, Community, and Retail Marketing. The role reports directly to the CEO and partners closely with the President on operational execution and resource planning.

Key Responsibilities

Own brand positioning, creative direction, and storytelling across all channels (DTC, retail, OOH, influencer, PR)
Architect a high-velocity, performance-driven growth engine across paid media, social, affiliate, influencer, and UGC
Build and lead a world-class retention team across CRM, lifecycle, email/SMS, subscription, and post-purchase
Oversee an internal content engine producing hundreds of assets monthly
Lead omnichannel retail strategy including shopper marketing, field marketing, and retail media
Design a 12–18 month org roadmap, including headcount planning, leadership hiring, and team structure
Serve as a strategic partner to the CEO and President across company narrative, growth priorities, and brand-defining moments

What Success Looks Like (12 Months)

Marketing organization operating across all major pillars with clear accountability
CAC efficiency maintained with LTV expansion
UGC and content engine producing 100–150+ high-performing assets per month
National retail launches executed successfully with strong sell-through
Revenue progressing from ~$100M toward $150M–$200M

Ideal Candidate Profile

The ideal candidate has built and scaled modern CPG brands, driven omnichannel growth, and knows how to balance brand storytelling with performance rigor. They are known for leading with clarity, building high-output teams, and thriving in high-growth, founder-led environments.

Requirements

10–15+ years in CPG marketing, with ownership of $50M–$250M+ revenue growth
Experience leading a brand through DTC to omnichannel retail transition
Proven ability to scale marketing orgs from 20 to 60+
Expertise in performance marketing, media mix, and attribution
Strong creative leader with experience turning brand strategy into execution
Deep experience with UGC, influencer, and creator ecosystems
CRM and subscription lifecycle marketing experience
Known for building high-trust, high-performance teams

Location: Flexible (Remote or Hybrid preferred)

Compensation: Competitive base salary, performance bonus, and meaningful equity

Industry: Consumer Packaged Goods, Wellness, Omnichannel