Chief Marketing Officer

Robert Half is a specialized talent solutions firm seeking a dynamic Chief Marketing Officer for their client, a next-generation at-home testing platform. The CMO will lead the company’s go-to-market, partnership, and channel growth strategy while developing and executing comprehensive marketing initiatives.

Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with organizational goals and revenue objectives
• Lead branding initiatives to establish a consistent and impactful market presence
• Drive integrated B2C and B2B strategies across digital platforms, retail channels, and strategic partnerships
• Cultivate and manage relationships with corporate wellness providers, pharmacy networks, and healthcare platforms to expand market reach
• Oversee the development and implementation of co-branded and white-label initiatives designed to increase distribution
• Utilize data-driven insights to continuously optimize partner marketing strategies and measure lifecycle performance
• Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns and initiatives
• Build scalable systems and frameworks to enhance customer acquisition and retention
• Lead a team of marketing professionals, fostering innovation and accountability
• Ensure marketing efforts align with the company’s vision for personalized and accessible health solutions

Skills

• Proven experience in leading marketing strategies within B2C and B2B sectors, ideally in pharma, biotech, or digital health
• Strong background in scaling innovative health products and driving market growth
• Expertise in brand development, storytelling, and market positioning
• Demonstrated ability to build and manage strategic partnerships across various industries
• Proficiency in data-driven decision-making and performance tracking
• Exceptional leadership skills with experience managing cross-functional teams
• Adept at creating and executing integrated marketing campaigns across diverse channels
• Strong communication and negotiation skills to foster impactful partnerships

Benefits

• Medical
• Vision
• Dental
• Life and disability insurance
• 401(k) plan

Company Overview

• 🔒 At Robert Half, we prioritize your security—if you believe you've encountered a scam or fraudulent recruiter, please report it immediately to https://www.roberthalf.com/us/en/fraud-alert. It was founded in 1948, and is headquartered in Menlo Park, California, USA, with a workforce of 10001+ employees. Its website is http://www.roberthalf.com/.