Email Marketing Manager Contract

Job Description

• *Campaign Execution & Management **
• Build, test, deploy, and optimize email marketing campaigns using Adobe Journey Optimizer (AJO).
• Manage dynamic content, personalization rules, and decision logic within customer journeys.

Audience Management & Segmentation

• Develop and maintain complex audience segments using customer data across multiple platforms.
• Leverage behavioral, transactional, and demographic data to refine targeting strategies and improve engagement.

Journey Design & Optimization

• Create, analyze, and continuously improve multi-touch customer journeys to support lifecycle marketing initiatives.
• Identify opportunities to streamline journey logic and improve performance through testing and iteration.

Platform & Process Ownership

• Act as the internal expert on Adobe Journey Optimizer, ensuring best practices in platform configuration, campaign QA, and operational efficiency.
• Develop scalable processes and documentation for campaign deployment, QA, journey orchestration, and reporting workflows.
• *Data & Reporting **
• Monitor campaign and journey performance across key KPIs (open rates, CTRs, conversions, retention, etc.).
• Deliver actionable insights and strategic recommendations to inform ongoing optimization and stakeholder decision-making.

Strategic Thought Leadership

• Translate high-level business goals (e.g., increasing repeat usage, deepening platform engagement) into measurable CRM and lifecycle strategies.
• Provide strategic input on channel mix, message cadence, segmentation frameworks, and testing plans.
• Identify emerging trends, tools, and best practices to help future-proof the CRM strategy and evolve lifecycle marketing maturity.
• Collaborate with cross-functional partners (strategy, product, data, creative) to align retention efforts with broader business objectives.

Qualifications

Qualifications

• 4–6 years of experience in CRM, lifecycle marketing, or marketing automation, with a focus on email and cross-channel campaign execution
• Hands-on experience with Adobe Journey Optimizer (AJO) or a similar marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, Iterable)
• Proven ability to build and optimize multi-touch customer journeys using behavioral, transactional, and demographic data
• Strong knowledge of segmentation strategies and audience management across diverse data sets and platforms
• Experience creating dynamic content and personalization rules within email and CRM programs
• Data-driven mindset with a strong grasp of key CRM KPIs (open rate, CTR, conversions, retention) and campaign analytics
• Demonstrated ability to translate high-level business goals into actionable lifecycle strategies and journey flows
• Excellent project management skills, including campaign QA, testing, and documentation
• Strong collaboration skills; comfortable working cross-functionally with strategy, product, data, and creative teams
• Familiarity with A/B testing, holdout groups, and other testing methodologies to improve campaign performance
• Experience in developing scalable processes, operational workflows, and campaign documentation best practices
• Bonus: Experience in customer retention, loyalty, or engagement-focused programs within digital product, eCommerce, or subscription-based businesses
• Bachelor's degree required

Additional Information

At this time, Sia Partners does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).

Our Commitment to Diversity

Diversity, equity, inclusion, and belonging (DEIB) are part of Sia Partners’ DNA. Thanks to our expertise in several sectors and our international growth, our teams include a variety of experiences and cultures. We’re confident that promoting DEIB creates an environment in which everyone can reach their full potential.

Our global network, DEIB@Sia Partners, brings together our people worldwide to facilitate local and global progress, focused on the following areas:

• Gender equality (global Gender Equality Index score of 91/100 for FY19-20)
• LGBTQ+
• Race & Ethnicity
• Working Parents
• Disabilities

Sia Partners is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

To learn more about our mission, values, and business sectors, please visit our website.