Vice President of Marketing

Vice President of Marketing – Broadband / Fiber Internet

Benefits

• Comprehensive benefits package

About the Opportunity

We are seeking a strategic, results-driven Vice President of Marketing to lead the marketing organization and accelerate subscriber acquisition, revenue growth, brand awareness, and customer retention across residential and commercial markets.

The ideal candidate is an experienced marketing executive with a strong background in Cable Broadband, Fiber Internet, or Internet Service Providers (ISPs) and a proven track record of growing Internet subscriber bases, launching new markets, and driving measurable business results.

Important: This position focuses on marketing and growing Internet and broadband services. Candidates with experience exclusively in traditional telephone, cellular, wireless, or mobile phone marketing or without direct Internet/Broadband experience will not be considered a priority.

Key Responsibilities

• Lead and execute marketing strategies for residential, MDU, and commercial Internet services, driving subscriber growth, market penetration, and revenue.
• Develop go-to-market strategies for new fiber broadband launches and geographic expansions, establishing competitive positioning and brand differentiation.
• Drive customer acquisition and demand generation across digital, inbound, social media, and community-based channels while optimizing customer acquisition costs (CAC) and marketing ROI.
• Develop pricing, packaging, promotional, and product strategies to increase subscriber growth, Average Revenue Per User (ARPU), and overall profitability.
• Lead customer retention, loyalty, and engagement initiatives to improve customer experience, increase NPS, and reduce subscriber churn.
• Own and optimize the company's CRM and Marketing Technology (MarTech) ecosystem, preferably Salesforce, leveraging analytics and automation to improve marketing performance.
• Establish KPIs and competitive intelligence programs to measure campaign effectiveness, identify market opportunities, and guide business decisions.
• Lead, mentor, and develop the marketing team while managing departmental budgets, financial performance, and P&L responsibilities.
• Partner with executive leadership, sales, and operations to align marketing initiatives with the company's growth objectives.

Required Qualifications

• 8+ years of progressive experience in senior marketing, commercial, or sales and marketing leadership roles.
• Strong preference for experience in Cable Broadband, Fiber Internet, Residential Broadband, or ISP businesses.
• Proven track record of driving Internet subscriber acquisition, revenue growth, market expansion, and customer retention.
• Experience with residential and/or commercial Internet services, including go-to-market strategies, new market launches, pricing, and product positioning.
• Strong understanding of broadband business metrics, including subscriber growth, CAC, churn, ARPU, and marketing ROI.
• Demonstrated experience leading and developing marketing teams, managing budgets, and overseeing P&L performance.
• Strong knowledge of CRM and MarTech platforms, preferably Salesforce, as well as digital marketing and demand generation.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.